How To Invest To Grow Your E-Commerce Business

ANDREW WITKIN | March 8, 2019

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In the early stages of running an e-commerce business, it can be a challenge to know where to invest money in order to grow the business to the next stage. The key to investing in growth is to always be doing it. Having guidelines in place is important, especially in the beginning stages of building an e-commerce business, when striking a financial balance often means considering whether to invest more in marketing, upgraded equipment or systems, talent or the myriad of other crucial elements that help a business function and grow. While much depends on the amount of the initial rounds of investment that you’re able to secure, much will also depend on key factors such as the strength of your product or service idea, which initial marketing tactics prove effective and how much they cost, and being open to new information about how you are running the business that will lead to changes in what you are doing in order to streamline processes and make them more effective.

Spotlight

Crunchyroll, Inc.

Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 40 million registered users and over 1 million subscribers. Fans connect through the most complete anime library including "Naruto Shippuden,"​ "Attack on Titan,"​ and “Dragon Ball Super,” events such as Crunchyroll Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.

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Spotlight

Crunchyroll, Inc.

Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 40 million registered users and over 1 million subscribers. Fans connect through the most complete anime library including "Naruto Shippuden,"​ "Attack on Titan,"​ and “Dragon Ball Super,” events such as Crunchyroll Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.

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