How to eliminate retail delivery anxiety

JOHN NADVORNIK | March 8, 2019

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If you are an e-commerce company, you spend about 10 percent of revenue on acquiring new customers through SEO, advertising, and more in an effort to drive more potential consumers to your company's commerce site.  On average, you will convert approximately 2 percent of those into sales. Amazon.com, for comparison, converts approximately 14 percent of non-Prime visitors. Amazon leverages and strongly promotes their delivery experience throughout every part of their customers' journey. As early as the search results page, they surface delivery information to create more urgency and clarity to incent the purchase. They do the same at the product detail page and within the shopping cart and checkout process. This drives a significantly higher conversion rate.

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