Rewiring retail thinking to celebrate diversity

PETER JOHNSTON | January 14, 2020

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The cost of asset can range from INR 5,000 to 30,000. A typical large refrigerator cost about 10-12K each and a ViziCooler costs about 4-5K each. However, the scale of proliferation increases investment significantly. Many FMCG companies and Brands promote products inside retail shops by supplying assets like Refrigerators, Mini Refrigerator, ViziCoolers, lighted asset, digital signage, kiosks and so on. It’s a usual sight to find a Cokacola refrigerator, Cadbury’s Vizicooler, Ponds lighted asset at a local kirana shop. The primary purpose of supplying these assets is to gain a brand presence in Retail shop, right in front of customer and maintaining product quality by ensuring that product reaches consumer in right state so that consumer experience is of utmost quality.

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Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Spotlight

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