How to craft a successful SMB retail customer experience

JUDY MOTTL | August 28, 2018

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When it comes to the retail customer experience, creating and developing a seamless CX isn't just a focal point for the big brand names and national retailers. It's also a must for the smaller and mid-size retailer.Yet oftentimes the SMB retail operator doesn't have a tremendous budget or internal resources to take on the crucial CX effort and it can sometimes fall into the cracks within the day-to-day operations of running a small retail shop.But as one expert shares, that doesn't have to be the scenario as developing a rewarding retail customer experience doesn't necessarily equate to spending thousands, hiring on staff or contracting out for services.One of the best, and quickest, approaches is understanding that a customer experience does not end once the purchase transaction has ended, according to Pam Slim, author, consultant and small business expert. In fact, said Slim, one of the best ways to quickly and effectively enhance the customer experience is to take advantage of this final in-store moment to extend that customer connection, whether it takes place in person or online.

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Productive Edge

Productive Edge is a customer experience, digital strategy and technology services company delivering transformation enterprise solutions for partners around the world.

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