How to Choose KPIs for Your Ecommerce Business

ANNA KAYFITZ | September 24, 2019

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Key performance indicators apply to many aspects of an ecommerce business. Examples include marketing KPIs to track, say, coupon redemptions, or return on investment from advertising, or annual sales growth. A human resources department may have a KPI to monitor employee turnover. In this post, I’ll offer tips for building your ultimate KPI dashboard.  Many KPIs, such as email bounce rate and overall profit margin, are standard and universally accepted. Standard KPIs are helpful in benchmarking against the industry and against competitors. They help monitor the overall performance of a business and otherwise identify weaknesses in operations.

Spotlight

Axiom Telecom

It was 1997 when Faisal Al Bannai decided that there was a better way to trade and distribute mobile devices and accessories. axiom telecom was born. And now it’s all grown up. Today we’re the largest retailer and distributor in the region with 575 locations and growing, and more than 2,000 hand-picked expert employees across the United Arab Emirates, The Kingdom of Saudi Arabia and Bahrain.

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Spotlight

Axiom Telecom

It was 1997 when Faisal Al Bannai decided that there was a better way to trade and distribute mobile devices and accessories. axiom telecom was born. And now it’s all grown up. Today we’re the largest retailer and distributor in the region with 575 locations and growing, and more than 2,000 hand-picked expert employees across the United Arab Emirates, The Kingdom of Saudi Arabia and Bahrain.

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