How to Bring Authenticity to Automotive Retail Selling

| June 25, 2019

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We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have put our lives out in front of the whole world for everyone to see. It’s kind of like the movie “The Truman Show”, except we are all basically aware of what’s happening. Humans have always felt a need to put their best face forward. This is especially true in western culture. The modern age has accelerated this push of self-promotion to the point where we don’t believe most of what we see anymore. We want to know what’s under the surface. We want more authenticity.“Authenticity” and “the authentic self” have become buzz words in our society today as a sort of cry for help. A cry for realism. But what does all of this have to do with selling cars? Everything.

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Kesslers

Kesslers are an exciting and innovative creator of displays, shop environments and merchandising solutions for retailers and brands across the globe. The team pride themselves on designing and manufacturing truly outstanding pieces which harness the right mix of eye-catching features, engaging technology and sustainable solutions for each and every brief.

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Spotlight

Kesslers

Kesslers are an exciting and innovative creator of displays, shop environments and merchandising solutions for retailers and brands across the globe. The team pride themselves on designing and manufacturing truly outstanding pieces which harness the right mix of eye-catching features, engaging technology and sustainable solutions for each and every brief.

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