GoTab | April 27, 2022
GoTab launched its own API Developer Portal for integrated partnerships. As the next-generation restaurant commerce platform, GoTab is rapidly developing and curating its network of best-of-breed technology partners. Additionally, it has appointed Chris Jennings as Technical Director of Integrations. He will be responsible for developing and implementing the new portal's API strategy, establishing a technical route to market for new technologies, and managing integrated partners pre and post-launch.
GoTab's integrated network of partners includes inventory management software such as YellowDog, CraftPeak, and Barack, which enables operators to monitor and optimize product availability and quality and sales and revenue data in real-time and in real-time one location. Additionally, GoTab operators rely on labor-management tools such as 7Shifts and CTUIT to estimate staffing requirements and save time and effort spent managing personnel schedules.
Apart from seamless back-of-house connectivity and linked capabilities, GoTab's partner network assists operators in promoting their brand. For example, through multiple communication channels like SMS, online, and email, connected systems such as Klaviyo and Wisely powered by Olo enable automated marketing and data insight to build guest relationships and increase consumer engagement. Likewise, protecting a brand's reputation in a digital environment is made more accessible by networked systems like Marqii. GoTab responds by integrating with third-party delivery aggregators such as Novadine and Otter and direct links to DoorDash, UberEats, and others.
Jennings joined GoTab from Vend, where he was responsible for the retail POS software company's North American payment partnerships strategy. Before that, he spent over a decade at Mercury (now Worldpay at FIS), overseeing developer integration and developing APIs and a comprehensive developer portal.
Sparkfly | April 25, 2022
Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies to create deeper and more meaningful connections with customers, announced today they have been selected by Bojangles to transform the brand’s personalized engagement and eClub programs at each of its locations across the country. Sparkfly will help Bojangles integrate the brand’s point-of-sale (POS) systems with its offer management platform to connect the entire customer engagement experience. The Charlotte-based quick service restaurant (QSR) brand and its franchisees operate more than 770 restaurants system-wide in 14 states.
Upon completion of the integration, Bojangles’ online and in-store POS transactions will be fully integrated and normalized, offering mobile app users a modernized digital customer experience that operates in any location, on any mobile device, or from any computer. The addition of a digital wallet to its mobile app, Bojangles, will streamline the flow of transactional data, enabling the brand to deliver real-time personalized offers in collaboration with their marketing and service cloud platforms, and acquire new customers. Bojangles’ new mobile app campaign is expected to officially launch to consumers in May 2022.
“We are excited to partner with Bojangles to help them build a best-in-class mobile app and digital experience for their customers. At our core, we exist to empower QSR brands to be more innovative through a modernized approach to real-time data collection and personalized offers; this 360-degree customer engagement strategy is sure to transform the customer experience and positively impact the overall dining experience.”
Sparkfly Founder and CEO Catherine Tabor
“Sparkfly will be a great partner for Bojangles as we redefine the way our consumers experience, purchase, and engage with us by enhancing our mobile app and POS ecosystems to deliver a modern and seamless engagement and ordering journey for millions of our customers,” said Sergio Perez, Sr. Director of Omnichannel at Bojangles.
With Sparkfly’s offer management capabilities, Bojangles can acquire new customers, collect transactional data, issue personalized offers through any form of media or distribution channel and redeem as part of an online order or through single-scan technology at the POS.
Bojangles Mobile App Campaigns
Through Sparkfly’s mobile wallet technology, Bojangles can make all offers available directly to customers in their mobile app, which can be used seamlessly online and via in-app ordering.
In-Restaurant Technology Intelligence
Sparkfly’s bi-directional POS integration will power Bojangles’s real-time communication of all transactional data to other marketing and analytics technologies, breaking down marketing data silos and establishing a true 360-degree view of their customer.
Frictionless Online Ordering
Sparkfly’s Smart Landing Page technology will reduce offer-to-online ordering friction for Bojangles customers, allowing them to redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines the brand’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS.
Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Del Taco, Bloomin’ Brands, and Great Clips unify customer engagement technologies to create deeper and more meaningful connections with customers. Through strategy and implementation of our platform, Sparkfly provides real time POS connectivity, offer management and loyalty, mobile loyalty wallets and real-time capture of transactional data. Connect, innovate and grow with Sparkfly.
About Bojangles, Inc.
Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states.
Neiman Marcus Group | April 23, 2022
To celebrate Earth Month, Neiman Marcus Group is proud to announce new initiatives, partnerships, and in-store activations that will further the organization's continued progress against its Environmental Social Governance (ESG) strategy, Our Journey to Revolutionize Impact.
"We are on a journey to revolutionize impact, and this includes setting meaningful ESG goals. The fashion industry must take steps toward a commitment to ESG and transparency to consumers, stakeholders, and the government. We are proud to join hands with our brand partners and other organizations to increase awareness and inspire action within our industry. As we move closer to our 2025 goals outlined in our recent ESG report, we look forward to continuing the momentum we've made to minimize the impact of how we serve our clients through our digital channels, stores, and supply chain, as well as the experiences we create and the products we sell."
Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group
As part of its efforts to reduce Scope 1 & 2 emissions by 50% by 2025 and procure 100% renewable energy use by 2030, this month, NMG partnered with Trane® by Trane Technologies to replace natural gas-powered chillers with two new 500-ton water-cooled Trane® chillers at their iconic Bergdorf Goodman's Women's Store, located in the heart of New York City's famed retail district. This installation utilized innovative, energy-efficient decarbonization technology that enabled the retailer to eliminate natural gas use, electrify the building, and procure a new renewable energy contract to power the store's operations. The move will contribute to New York City's goal of reaching net-zero greenhouse gas emissions by 2050 while keeping shoppers cool and comfortable.
Meanwhile, Neiman Marcus stores across the U.S. are driving progress toward the company's goal to partner with customers to raise an additional $3,000,000 for Heart of Neiman Marcus Foundation grantees through point-of-sale (POS) fundraising. In March, the retailer began a POS fundraising campaign for the Fashion Scholarship Fund (FSF) that invites customers and associates to donate in-store and online through April 30. Proceeds from the campaign will fund creating a new NMG x FSF scholarship for students aspiring to careers in sustainable and ethical fashion. The effort has raised enough money to fund at least seven NMG x FSF scholars in the partnership's first year.
As NMG seeks to increase revenue from sustainable and ethical products by 2025, it is also proud to announce the upcoming launch of the new 'Fashioned for Change' and 'Conscious Curation' edits at Neiman Marcus and Bergdorf Goodman. These edits will identify items with preferred product attributes made with sustainable materials, including bio-based vegan leathers, as well as products that are responsibly manufactured, give back philanthropically, are made by diverse-owned brands, or promote enhanced transparency through digital product passports from groups like EON. Products from participating brand partners will be highlighted on NeimanMarcus.com and BergdorfGoodman.com and will be considered for exposure in highly visible placements via in-store and digital channels. To explore the new 'Fashioned for Change' edit at Neiman Marcus, visit here. The 'Conscious Curation' edit at Bergdorf Goodman will launch in the upcoming months.
NMG will be hosting and sponsoring a variety of speaking events throughout the month to socialize the efforts above with associates, customers, and the broader fashion industry. To build on last year's conversation with Elizabeth Cline, author of 'The Conscious Closet,' NMG is hosting an all-associate event on April 26 with Aja Barber, author of 'Consumed.' This talk will take a deep dive into Barber's book, which explores the intersection of climate change, colonialism, and consumerism in the fashion industry. Customers near Neiman Marcus Northbrook in Chicago will also be invited to attend a panel discussion on social and environmental issues facing the fashion industry and its next generation of talent with industry trailblazer Eileen Fisher and Melissa Gamble, a professor at Columbia College of Chicago – an FSF member school.
Finally, to continue educating and amplifying the call for sustainable practices in the broader industry, NMG is excited to sponsor the Women's Wear Daily Sustainability Summit and the Sustainable Fashion Forum fireside chat, which will be held this month. NMG executives will host panels and fireside chats about topics surrounding circularity in fashion, fur and leather alternatives, the role of technology in sustainability, and more, along with innovators in the space from pioneering organizations like FASHIONPHILE, Prota Fiori, and EON.
About The Neiman Marcus Group, LLC
Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world's most desirable brand partners, we're delivering exceptional products and intelligent services, enabled by our investments in data and technology. Through the expertise of our 9,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow.
About Trane Technologies
Trane Technologies is a global climate innovator. Through our strategic brands, Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes, and transportation. We have also set bold 2030 Sustainability Commitments for ourselves and our customers. Through our Gigaton Challenge, we have committed to reducing our customers' carbon emissions by one gigaton or, one billion metric tons by the year 2030.
Trane by Trane Technologies, a global climate innovator – creates comfortable, energy-efficient indoor environments for commercial and residential applications.