How to Boost Donations Through Online Point-of-Sale Fundraising

February 17, 2020 | 125 views

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

Spotlight

WE Fashion BV

WE Fashion is a fashion brand with stylish collections for men, women and kids. We believe in designs that bring people closer together. Modern collections of good quality that give you a confident feeling, so you can connect even more with the people around you. Our motto is not for nothing 'Better Together'. You work for WE, WE work for you You can also see our Better Together culture back on the work floor.

OTHER ARTICLES
POS SOLUTIONS, POS HARDWARE

How POS Solutions Assist Restaurants to Increase their ROI?

Article | August 18, 2022

Introduction The hospitality industry has always been challenging and full of obstacles, such as low-profit margins, high competition, and turnover management, irrespective of the type of restaurant or level of owner experience. However, rapidly changing business dynamics and current conditions have increased these challenges enormously. Changing customer preferences, including high customer service expectations and an emphasis on the sourcing of ingredients and nutrition values, affect the entire operation. Also, the growing importance of reviews and word-of-mouth referrals makes brand management both more crucial and complex. Thus, several restaurant owners are increasingly investing in innovative solutions, such as restaurant POS systems, to improve the consumer experience, empower business owners to manage restaurant operations more efficiently, and increase ROI. Top 5 Ways How Restaurant POS Integration Can Boost ROI Due to the fast-paced nature of the restaurant sector, coupled with ever-changing customer needs, business owners encounter numerous challenges in keeping up with the changes and meeting customer expectations while maintaining perfect control over all aspects of their operations. As restaurant POS systems provide solutions for these challenges while also improving workplace efficiency, automating several tasks, monitoring employee performance, and enhancing security, these systems are gaining massive popularity in the hospitality industry. Out of all the new features that restaurants can get from POS integrations, such as delivery management, accounting, and more, these are the most important ones that help owners get the best return on their investment: Create Data-driven Campaigns Modern POS solutions enable restaurant owners to collect valuable data about their customers, such as their preferred food choices, their addresses, how often they visit the establishment, and others. These actionable insights can be used to create personalized campaigns, increasing their chances of responding to a customized offer and improving ROI. Support Omnichannel Communications and Payments With the advent of e-commerce, food can now be ordered and paid for via multiple channels, including the restaurant's website, third-party applications, the phone, and others. Therefore, it has become essential for restaurant owners to increase contact with their customers. Integrating a restaurant POS system enables owners to facilitate omnichannel communication and payments and discover the optimal way to communicate with consumers, thereby increasing food order flow from both offline and online channels. Improves Customer Relationship As the restaurant sector continues to become more competitive year by year, it is becoming crucial for restaurant owners to improve their relationships with customers. With restaurant POS systems, customers can make the payment using their preferred methods, such as cash, credit or debit card, QR code, UPI, and others. These systems also reduce the time for placing food orders as well as decline the chances of order misplacement. This results in providing better customer service, improving customer relationships, and increasing customer inflow. Streamline Restaurant Operations From front-of-house to back-of-house operations, modern POS technology assists restaurant owners in streamlining various business operations such as inventory control, labor management, payment getaways, and order tracking and delivery, among others. Thereby reducing the overall cost, declining the chances of errors, and improving profit margins. Final Thought Today, POS technology is clearly a necessity for the hospitality industry, irrespective of the type of establishment, such as fine dining, fast food, cloud kitchen, hotels, and others, to enhance restaurant operations, provide a smoother customer experience, and improve ROI. With the introduction of customizable POS solutions and a growing shift towards cashless payments, modern restaurant POS systems are anticipated to transform the ways of food ordering and payment in the forthcoming years.

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POS SOLUTIONS

Top 5 Reasons Why Modern Restaurant Needs Integrated POS Solutions

Article | July 13, 2022

Introduction Due to the dynamic nature of the industry and the ever-evolving demands of its customers, restaurant business owners are facing a unique set of challenges. This is compelling them to streamline their operations to meet customers' rising expectations while maintaining perfect control over all aspects of their establishment. In addition, emerging innovative technology solutions are rapidly changing the world of payment systems, and the restaurant industry is the best example of it. Today, opening a restaurant is more than just serving food and making money. It is about providing a memorable experience to the customers and retaining them. As a robust restaurant point-of-sale (POS) solution assist in delivering a better customer experience, pacing up the ordering process, and managing inventory, among others, it is gaining huge popularity in the sector. Why Does Restaurant Need to Invest in Modern POS Systems Today? As the trends of online food ordering at dine-in and competition in the hospitality industry continue to deepen, it is becoming imperative for restaurant owners to efficiently manage the point of sale for their eatery. Also, the growing need for faster customer food service, efficient employee scheduling, and effective inventory management is encouraging business owners to adopt innovative restaurant technologies, such as restaurant POS systems. Here are some of the main reasons restaurants should integrate modern POS solutions. Effective Ordering Processes The ordering process, being the nerve center for restaurants, is one such aspect that needs serious attention. As food ordering processes that take a long time can significantly hamper the customer experience and satisfaction, owners of food establishments are aiming at leveraging novel restaurant POS systems to streamline and ease the food ordering processes. Increase Cash Flow Optimum cash flow is the backbone of any business. If restaurants are unable to maintain enough cash flow, they will have difficulties staying in business in the long run. Since restaurants are able to serve more customers per hour with fast-paced POS technology, allowing for greater sales and increased cash flow, business owners are aiming to deploy these modern POS solutions. Organize and Track Profit and Loss Keeping an accurate track of the income and expenses is of great importance for understanding the financial position of the eatery and creating an effective strategy to increase its revenue. A POS system can assist business owners in preparing a settlement at the end of each day, week, and month, keeping track of the ROI, and organizing profit and loss. Offer Security to Customers Customers or guests are increasingly using various cashless modes for transactions, such as credit cards, online banking, and others, for making payments. With increasing instances of customer data theft, guests are increasingly concerned about their data privacy and payment credentials. Hence, several food establishments are emphasizing embracing restaurant POS software to offer enhanced security to customers. Build Customer Database In today's highly competitive world, engaging and retaining customers is crucial for the success of businesses, especially in the restaurant industry. As the latest POS solutions aid restaurants in enhancing customer communications and loyalty, along with improving customer relationship management by building a customer database, these solutions are increasingly being sought in the sector. The Ending Thought With the emergence of innovative trends in the hospitality industry and the ever-changing needs of customers, it is becoming difficult for restaurant owners to keep the customers happy and build credibility in the long run. Since modern restaurant POS systems with advanced integrated technologies, such as artificial intelligence, can assist these restaurants in overcoming these obstacles along with providing numerous advantages, including cost reduction and increased ROI, these systems are anticipated to become a necessity for restaurants in the coming years.

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RESTAURANT POS

Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | September 22, 2022

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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How SMEs can emulate the success of Amazon through ecommerce personalization

Article | February 10, 2020

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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Spotlight

WE Fashion BV

WE Fashion is a fashion brand with stylish collections for men, women and kids. We believe in designs that bring people closer together. Modern collections of good quality that give you a confident feeling, so you can connect even more with the people around you. Our motto is not for nothing 'Better Together'. You work for WE, WE work for you You can also see our Better Together culture back on the work floor.

Related News

RESTAURANT POS

GoTab Expands Its Integrated Partner Ecosystem with New Best-of-breed Technology

GoTab | April 27, 2022

GoTab launched its own API Developer Portal for integrated partnerships. As the next-generation restaurant commerce platform, GoTab is rapidly developing and curating its network of best-of-breed technology partners. Additionally, it has appointed Chris Jennings as Technical Director of Integrations. He will be responsible for developing and implementing the new portal's API strategy, establishing a technical route to market for new technologies, and managing integrated partners pre and post-launch. GoTab's integrated network of partners includes inventory management software such as YellowDog, CraftPeak, and Barack, which enables operators to monitor and optimize product availability and quality and sales and revenue data in real-time and in real-time one location. Additionally, GoTab operators rely on labor-management tools such as 7Shifts and CTUIT to estimate staffing requirements and save time and effort spent managing personnel schedules. Apart from seamless back-of-house connectivity and linked capabilities, GoTab's partner network assists operators in promoting their brand. For example, through multiple communication channels like SMS, online, and email, connected systems such as Klaviyo and Wisely powered by Olo enable automated marketing and data insight to build guest relationships and increase consumer engagement. Likewise, protecting a brand's reputation in a digital environment is made more accessible by networked systems like Marqii. GoTab responds by integrating with third-party delivery aggregators such as Novadine and Otter and direct links to DoorDash, UberEats, and others. Jennings joined GoTab from Vend, where he was responsible for the retail POS software company's North American payment partnerships strategy. Before that, he spent over a decade at Mercury (now Worldpay at FIS), overseeing developer integration and developing APIs and a comprehensive developer portal.

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RESTAURANT POS

Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

Sparkfly | April 25, 2022

Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies to create deeper and more meaningful connections with customers, announced today they have been selected by Bojangles to transform the brand’s personalized engagement and eClub programs at each of its locations across the country. Sparkfly will help Bojangles integrate the brand’s point-of-sale (POS) systems with its offer management platform to connect the entire customer engagement experience. The Charlotte-based quick service restaurant (QSR) brand and its franchisees operate more than 770 restaurants system-wide in 14 states. Upon completion of the integration, Bojangles’ online and in-store POS transactions will be fully integrated and normalized, offering mobile app users a modernized digital customer experience that operates in any location, on any mobile device, or from any computer. The addition of a digital wallet to its mobile app, Bojangles, will streamline the flow of transactional data, enabling the brand to deliver real-time personalized offers in collaboration with their marketing and service cloud platforms, and acquire new customers. Bojangles’ new mobile app campaign is expected to officially launch to consumers in May 2022. “We are excited to partner with Bojangles to help them build a best-in-class mobile app and digital experience for their customers. At our core, we exist to empower QSR brands to be more innovative through a modernized approach to real-time data collection and personalized offers; this 360-degree customer engagement strategy is sure to transform the customer experience and positively impact the overall dining experience.” Sparkfly Founder and CEO Catherine Tabor “Sparkfly will be a great partner for Bojangles as we redefine the way our consumers experience, purchase, and engage with us by enhancing our mobile app and POS ecosystems to deliver a modern and seamless engagement and ordering journey for millions of our customers,” said Sergio Perez, Sr. Director of Omnichannel at Bojangles. Incentive Program With Sparkfly’s offer management capabilities, Bojangles can acquire new customers, collect transactional data, issue personalized offers through any form of media or distribution channel and redeem as part of an online order or through single-scan technology at the POS. Bojangles Mobile App Campaigns Through Sparkfly’s mobile wallet technology, Bojangles can make all offers available directly to customers in their mobile app, which can be used seamlessly online and via in-app ordering. In-Restaurant Technology Intelligence Sparkfly’s bi-directional POS integration will power Bojangles’s real-time communication of all transactional data to other marketing and analytics technologies, breaking down marketing data silos and establishing a true 360-degree view of their customer. Frictionless Online Ordering Sparkfly’s Smart Landing Page technology will reduce offer-to-online ordering friction for Bojangles customers, allowing them to redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines the brand’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS. About Sparkfly Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Del Taco, Bloomin’ Brands, and Great Clips unify customer engagement technologies to create deeper and more meaningful connections with customers. Through strategy and implementation of our platform, Sparkfly provides real time POS connectivity, offer management and loyalty, mobile loyalty wallets and real-time capture of transactional data. Connect, innovate and grow with Sparkfly. About Bojangles, Inc. Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states.

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POS RETAIL

Neiman Marcus Group Celebrates Earth Month with In-Store Activations and Speaking Events Reinforcing its 2025 ESG Goals

Neiman Marcus Group | April 23, 2022

To celebrate Earth Month, Neiman Marcus Group is proud to announce new initiatives, partnerships, and in-store activations that will further the organization's continued progress against its Environmental Social Governance (ESG) strategy, Our Journey to Revolutionize Impact. "We are on a journey to revolutionize impact, and this includes setting meaningful ESG goals. The fashion industry must take steps toward a commitment to ESG and transparency to consumers, stakeholders, and the government. We are proud to join hands with our brand partners and other organizations to increase awareness and inspire action within our industry. As we move closer to our 2025 goals outlined in our recent ESG report, we look forward to continuing the momentum we've made to minimize the impact of how we serve our clients through our digital channels, stores, and supply chain, as well as the experiences we create and the products we sell." Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group As part of its efforts to reduce Scope 1 & 2 emissions by 50% by 2025 and procure 100% renewable energy use by 2030, this month, NMG partnered with Trane® by Trane Technologies to replace natural gas-powered chillers with two new 500-ton water-cooled Trane® chillers at their iconic Bergdorf Goodman's Women's Store, located in the heart of New York City's famed retail district. This installation utilized innovative, energy-efficient decarbonization technology that enabled the retailer to eliminate natural gas use, electrify the building, and procure a new renewable energy contract to power the store's operations. The move will contribute to New York City's goal of reaching net-zero greenhouse gas emissions by 2050 while keeping shoppers cool and comfortable. Meanwhile, Neiman Marcus stores across the U.S. are driving progress toward the company's goal to partner with customers to raise an additional $3,000,000 for Heart of Neiman Marcus Foundation grantees through point-of-sale (POS) fundraising. In March, the retailer began a POS fundraising campaign for the Fashion Scholarship Fund (FSF) that invites customers and associates to donate in-store and online through April 30. Proceeds from the campaign will fund creating a new NMG x FSF scholarship for students aspiring to careers in sustainable and ethical fashion. The effort has raised enough money to fund at least seven NMG x FSF scholars in the partnership's first year. As NMG seeks to increase revenue from sustainable and ethical products by 2025, it is also proud to announce the upcoming launch of the new 'Fashioned for Change' and 'Conscious Curation' edits at Neiman Marcus and Bergdorf Goodman. These edits will identify items with preferred product attributes made with sustainable materials, including bio-based vegan leathers, as well as products that are responsibly manufactured, give back philanthropically, are made by diverse-owned brands, or promote enhanced transparency through digital product passports from groups like EON. Products from participating brand partners will be highlighted on NeimanMarcus.com and BergdorfGoodman.com and will be considered for exposure in highly visible placements via in-store and digital channels. To explore the new 'Fashioned for Change' edit at Neiman Marcus, visit here. The 'Conscious Curation' edit at Bergdorf Goodman will launch in the upcoming months. NMG will be hosting and sponsoring a variety of speaking events throughout the month to socialize the efforts above with associates, customers, and the broader fashion industry. To build on last year's conversation with Elizabeth Cline, author of 'The Conscious Closet,' NMG is hosting an all-associate event on April 26 with Aja Barber, author of 'Consumed.' This talk will take a deep dive into Barber's book, which explores the intersection of climate change, colonialism, and consumerism in the fashion industry. Customers near Neiman Marcus Northbrook in Chicago will also be invited to attend a panel discussion on social and environmental issues facing the fashion industry and its next generation of talent with industry trailblazer Eileen Fisher and Melissa Gamble, a professor at Columbia College of Chicago – an FSF member school. Finally, to continue educating and amplifying the call for sustainable practices in the broader industry, NMG is excited to sponsor the Women's Wear Daily Sustainability Summit and the Sustainable Fashion Forum fireside chat, which will be held this month. NMG executives will host panels and fireside chats about topics surrounding circularity in fashion, fur and leather alternatives, the role of technology in sustainability, and more, along with innovators in the space from pioneering organizations like FASHIONPHILE, Prota Fiori, and EON. About The Neiman Marcus Group, LLC Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world's most desirable brand partners, we're delivering exceptional products and intelligent services, enabled by our investments in data and technology. Through the expertise of our 9,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow. About Trane Technologies Trane Technologies is a global climate innovator. Through our strategic brands, Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes, and transportation. We have also set bold 2030 Sustainability Commitments for ourselves and our customers. Through our Gigaton Challenge, we have committed to reducing our customers' carbon emissions by one gigaton or, one billion metric tons by the year 2030. About Trane Trane by Trane Technologies, a global climate innovator – creates comfortable, energy-efficient indoor environments for commercial and residential applications.

Read More

RESTAURANT POS

GoTab Expands Its Integrated Partner Ecosystem with New Best-of-breed Technology

GoTab | April 27, 2022

GoTab launched its own API Developer Portal for integrated partnerships. As the next-generation restaurant commerce platform, GoTab is rapidly developing and curating its network of best-of-breed technology partners. Additionally, it has appointed Chris Jennings as Technical Director of Integrations. He will be responsible for developing and implementing the new portal's API strategy, establishing a technical route to market for new technologies, and managing integrated partners pre and post-launch. GoTab's integrated network of partners includes inventory management software such as YellowDog, CraftPeak, and Barack, which enables operators to monitor and optimize product availability and quality and sales and revenue data in real-time and in real-time one location. Additionally, GoTab operators rely on labor-management tools such as 7Shifts and CTUIT to estimate staffing requirements and save time and effort spent managing personnel schedules. Apart from seamless back-of-house connectivity and linked capabilities, GoTab's partner network assists operators in promoting their brand. For example, through multiple communication channels like SMS, online, and email, connected systems such as Klaviyo and Wisely powered by Olo enable automated marketing and data insight to build guest relationships and increase consumer engagement. Likewise, protecting a brand's reputation in a digital environment is made more accessible by networked systems like Marqii. GoTab responds by integrating with third-party delivery aggregators such as Novadine and Otter and direct links to DoorDash, UberEats, and others. Jennings joined GoTab from Vend, where he was responsible for the retail POS software company's North American payment partnerships strategy. Before that, he spent over a decade at Mercury (now Worldpay at FIS), overseeing developer integration and developing APIs and a comprehensive developer portal.

Read More

RESTAURANT POS

Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

Sparkfly | April 25, 2022

Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies to create deeper and more meaningful connections with customers, announced today they have been selected by Bojangles to transform the brand’s personalized engagement and eClub programs at each of its locations across the country. Sparkfly will help Bojangles integrate the brand’s point-of-sale (POS) systems with its offer management platform to connect the entire customer engagement experience. The Charlotte-based quick service restaurant (QSR) brand and its franchisees operate more than 770 restaurants system-wide in 14 states. Upon completion of the integration, Bojangles’ online and in-store POS transactions will be fully integrated and normalized, offering mobile app users a modernized digital customer experience that operates in any location, on any mobile device, or from any computer. The addition of a digital wallet to its mobile app, Bojangles, will streamline the flow of transactional data, enabling the brand to deliver real-time personalized offers in collaboration with their marketing and service cloud platforms, and acquire new customers. Bojangles’ new mobile app campaign is expected to officially launch to consumers in May 2022. “We are excited to partner with Bojangles to help them build a best-in-class mobile app and digital experience for their customers. At our core, we exist to empower QSR brands to be more innovative through a modernized approach to real-time data collection and personalized offers; this 360-degree customer engagement strategy is sure to transform the customer experience and positively impact the overall dining experience.” Sparkfly Founder and CEO Catherine Tabor “Sparkfly will be a great partner for Bojangles as we redefine the way our consumers experience, purchase, and engage with us by enhancing our mobile app and POS ecosystems to deliver a modern and seamless engagement and ordering journey for millions of our customers,” said Sergio Perez, Sr. Director of Omnichannel at Bojangles. Incentive Program With Sparkfly’s offer management capabilities, Bojangles can acquire new customers, collect transactional data, issue personalized offers through any form of media or distribution channel and redeem as part of an online order or through single-scan technology at the POS. Bojangles Mobile App Campaigns Through Sparkfly’s mobile wallet technology, Bojangles can make all offers available directly to customers in their mobile app, which can be used seamlessly online and via in-app ordering. In-Restaurant Technology Intelligence Sparkfly’s bi-directional POS integration will power Bojangles’s real-time communication of all transactional data to other marketing and analytics technologies, breaking down marketing data silos and establishing a true 360-degree view of their customer. Frictionless Online Ordering Sparkfly’s Smart Landing Page technology will reduce offer-to-online ordering friction for Bojangles customers, allowing them to redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines the brand’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS. About Sparkfly Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Del Taco, Bloomin’ Brands, and Great Clips unify customer engagement technologies to create deeper and more meaningful connections with customers. Through strategy and implementation of our platform, Sparkfly provides real time POS connectivity, offer management and loyalty, mobile loyalty wallets and real-time capture of transactional data. Connect, innovate and grow with Sparkfly. About Bojangles, Inc. Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states.

Read More

POS RETAIL

Neiman Marcus Group Celebrates Earth Month with In-Store Activations and Speaking Events Reinforcing its 2025 ESG Goals

Neiman Marcus Group | April 23, 2022

To celebrate Earth Month, Neiman Marcus Group is proud to announce new initiatives, partnerships, and in-store activations that will further the organization's continued progress against its Environmental Social Governance (ESG) strategy, Our Journey to Revolutionize Impact. "We are on a journey to revolutionize impact, and this includes setting meaningful ESG goals. The fashion industry must take steps toward a commitment to ESG and transparency to consumers, stakeholders, and the government. We are proud to join hands with our brand partners and other organizations to increase awareness and inspire action within our industry. As we move closer to our 2025 goals outlined in our recent ESG report, we look forward to continuing the momentum we've made to minimize the impact of how we serve our clients through our digital channels, stores, and supply chain, as well as the experiences we create and the products we sell." Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group As part of its efforts to reduce Scope 1 & 2 emissions by 50% by 2025 and procure 100% renewable energy use by 2030, this month, NMG partnered with Trane® by Trane Technologies to replace natural gas-powered chillers with two new 500-ton water-cooled Trane® chillers at their iconic Bergdorf Goodman's Women's Store, located in the heart of New York City's famed retail district. This installation utilized innovative, energy-efficient decarbonization technology that enabled the retailer to eliminate natural gas use, electrify the building, and procure a new renewable energy contract to power the store's operations. The move will contribute to New York City's goal of reaching net-zero greenhouse gas emissions by 2050 while keeping shoppers cool and comfortable. Meanwhile, Neiman Marcus stores across the U.S. are driving progress toward the company's goal to partner with customers to raise an additional $3,000,000 for Heart of Neiman Marcus Foundation grantees through point-of-sale (POS) fundraising. In March, the retailer began a POS fundraising campaign for the Fashion Scholarship Fund (FSF) that invites customers and associates to donate in-store and online through April 30. Proceeds from the campaign will fund creating a new NMG x FSF scholarship for students aspiring to careers in sustainable and ethical fashion. The effort has raised enough money to fund at least seven NMG x FSF scholars in the partnership's first year. As NMG seeks to increase revenue from sustainable and ethical products by 2025, it is also proud to announce the upcoming launch of the new 'Fashioned for Change' and 'Conscious Curation' edits at Neiman Marcus and Bergdorf Goodman. These edits will identify items with preferred product attributes made with sustainable materials, including bio-based vegan leathers, as well as products that are responsibly manufactured, give back philanthropically, are made by diverse-owned brands, or promote enhanced transparency through digital product passports from groups like EON. Products from participating brand partners will be highlighted on NeimanMarcus.com and BergdorfGoodman.com and will be considered for exposure in highly visible placements via in-store and digital channels. To explore the new 'Fashioned for Change' edit at Neiman Marcus, visit here. The 'Conscious Curation' edit at Bergdorf Goodman will launch in the upcoming months. NMG will be hosting and sponsoring a variety of speaking events throughout the month to socialize the efforts above with associates, customers, and the broader fashion industry. To build on last year's conversation with Elizabeth Cline, author of 'The Conscious Closet,' NMG is hosting an all-associate event on April 26 with Aja Barber, author of 'Consumed.' This talk will take a deep dive into Barber's book, which explores the intersection of climate change, colonialism, and consumerism in the fashion industry. Customers near Neiman Marcus Northbrook in Chicago will also be invited to attend a panel discussion on social and environmental issues facing the fashion industry and its next generation of talent with industry trailblazer Eileen Fisher and Melissa Gamble, a professor at Columbia College of Chicago – an FSF member school. Finally, to continue educating and amplifying the call for sustainable practices in the broader industry, NMG is excited to sponsor the Women's Wear Daily Sustainability Summit and the Sustainable Fashion Forum fireside chat, which will be held this month. NMG executives will host panels and fireside chats about topics surrounding circularity in fashion, fur and leather alternatives, the role of technology in sustainability, and more, along with innovators in the space from pioneering organizations like FASHIONPHILE, Prota Fiori, and EON. About The Neiman Marcus Group, LLC Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world's most desirable brand partners, we're delivering exceptional products and intelligent services, enabled by our investments in data and technology. Through the expertise of our 9,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow. About Trane Technologies Trane Technologies is a global climate innovator. Through our strategic brands, Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes, and transportation. We have also set bold 2030 Sustainability Commitments for ourselves and our customers. Through our Gigaton Challenge, we have committed to reducing our customers' carbon emissions by one gigaton or, one billion metric tons by the year 2030. About Trane Trane by Trane Technologies, a global climate innovator – creates comfortable, energy-efficient indoor environments for commercial and residential applications.

Read More

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