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How SMEs can emulate the success of Amazon through ecommerce personalization
| February 10, 2020
Decorima is a Home Decoration shopping online. You can find all new brand of home decoration
Article | February 28, 2020
We’re constantly being pummelled by bad climate news. Despite the efforts of individual countries and international organizations, a November 2019 report by the United Nations asserted that “countries collectively failed to stop the growth in global GHG emissions.” This has led to increasing average global temperatures and the unquestionable need for deeper and faster emission cuts. But the private sector can’t sit idly by waiting for governments to act – it’s time for retailers to step up and be leaders in the fight against climate change. And for businesses, research is proving that prioritizing sustainability is beneficial for long-term financial success.
Retail businesses, from mom-and-pop shops to major department stores, are investing heavily in technology to enhance the in-store experience. With the imminent arrival of mainstream 5G, smarter systems are expected to dominate the retail space as the internet of things (IoT) expands. But as we know from connected device deployments in other sectors, such as financial services and healthcare, the IoT is fraught with security vulnerabilities. For retail security, the risks of deploying IoT devices are no less dire. As organizations rely more on the IoT to enable internet connection at every stage of the retail process, protecting IoT infrastructure is critical. Getting on board with the right mindset can go a long way toward achieving a win-win for retail security.
“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.
The start of a new year is the perfect time to reflect on the past and prepare for the future. While holiday 2019 was another record year for retail sales, brands faced some serious challenges when it came to a shortened shopping window and the ever-growing consumer expectations around timely, accurate, and convenient deliveries (and returns). Some may believe these woes to be behind us now that the holidays are over, but the potential for spikes in product demands remains throughout 2020 leading into next year's holiday season. And if history has shown us anything, it's that now is the time for retailers to implement the right processes and technologies that ensure seamless and positive customer experiences, or risk ongoing negative impacts to the bottom line.
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