How Small Businesses Engage in E-commerce

Currently, e-commerce has brought in close to $42 billion in retail sales and will only steadily increase as more and more consumers turn to the Internet for their purchasing needs. However, the integration between e-commerce and small businesses seems to be slow coming. Here's how small businesses are currently engaging in e-commerce.

Spotlight

Gordmans

Founded in 1915, the Omaha-based apparel and home fashions retailer operates 106 stores and over 3.8 million square feet in 22 states. Gordmans features name brand apparel, accessories, footwear, home decor, gifts, designer fragrances, furniture, and more at everyday savings of up to 60 percent off department and specialty store prices. While the company operates within the value segment of the industry, Gordmans differentiates itself by offering department and specialty store name brands, fashions and styles in a more upscale shopping environment. Gordmans was sold to Sun Capital Partners, one of the largest private equity firms in the country, in September 2008. A successful initial public offering of common stock for Gordmans occurred in 2010, as well as a secondary public offering in 2012.

OTHER ARTICLES
POS Retail

Cloud POS Development: Key Solution for Modern Payment Problems

Article | May 10, 2024

Contents 1.Introduction 2.POS-related Problems Faced by Modern Retailers 2.1 Security (absence of PCI compliance) 2.2 Insufficient Technical Support 2.3 Network Reliability and Downtime 2.4 Scalability and Flexibility 2.5 No Mobile App Version Option 3 Custom Cloud POS Development: Solving Modern POS Problems 4 TheWays Ahead 1. Introduction With the rapidly changing retail landscape, retailers are constantly looking for effective and innovative ways to provide secure and quick transactions with the ability to monitor and track the sales plan execution. As a result, they are increasingly looking for innovative POS systems, such as mobile app-based POS, with the latest capabilities that can collect data from inventory, customer, and payment sources for making deeper analysis and reporting on the company’s performance. Traditional off-the-shelf POS systems and POS withdrawal networks are not equipped to cover all requirements and needs of the retailers, which causes numerous problems after implementation. Custom cloud POS development allows for reviewing all these problems and risks before deployment, where they consider all the peculiarities and requirements, including POS security and POS network, as a business owner. In addition to the deepening trend of customization, businesses are increasingly focusing on building customized cloud POS development that meets their exact requirements. 2. POS-related Problems Faced by Modern Retailers Retail businesses implement POS software and applications for better data management, inventory management, finance and payments management, sales data analytics, and precise report generation. Every organization chooses a POS system based on its required feature set. However, POS implementation frequently is unable to address all issues that arise in the processes that it is required to resolve. Here are some of the most common POS problems that retailers face: 2.1 Absence of PCI Compliance and Security One of the significant challenges modern retailers face during the implementation of conventional POS systems is the absence of Payment Card Industry (PCI) compliance which hamper POS security. This poses a serious security risk as it leaves retailers vulnerable to potential data breaches and compromises customer payment information. Therefore, ensuring the implementation of robust POS system security measures and complying with PCI standards becomes imperative for businesses and retailers to safeguard sensitive data and maintain customer trust. 2.2 Insufficient Technical Support Another hurdle modern retailers face is the lack of adequate POS technical support during the implementation process. Inadequate support can result in delays, system malfunctions, and difficulties in troubleshooting technical issues. As a result, retailers require prompt assistance to address any technical glitches that may arise, ensuring smooth operations and minimizing disruptions to their business activities. 2.3 Network Reliability and Downtime In a fast-paced retail environment, where transactions must be processed swiftly and seamlessly, any disruptions or slowdowns in the POS network can lead to significant revenue losses and customer dissatisfaction. Retailers heavily rely on a stable POS network connection to ensure real-time inventory updates, accurate pricing, and efficient payment processing. Therefore, any network outages or connectivity issues can hamper the smooth functioning of the POS system and adversely impact the overall business operations. 2.4 Scalability and Flexibility Retail businesses often experience fluctuations in demand, particularly during peak seasons or promotional campaigns. Due to this, they require POS systems that can efficiently handle high transaction volumes and accommodate additional functionalities or integrations as the business grows. However, many retailers encounter challenges when trying to scale their existing POS infrastructure to meet the evolving needs of their business. The lack of scalability and flexibility can hinder their ability to adapt to changing market dynamics and may result in operational inefficiencies and missed growth opportunities. 2.5 No Mobile App Version Option With the increasing adoption of mobile devices and the growing demand for mobile shopping experiences, the absence of a mobile app version for the POS system poses a problem for modern retailers. Not having a mobile POS app version restricts retailers from offering convenient mobile-based transactions and limits their ability to cater to customers' changing preferences. A retailers system enables retailers to enhance customer engagement, improve convenience, and tap into the growing mobile commerce market. 3. Custom Cloud POS Development: Solving Modern POS Problems Custom cloud POS development offers a comprehensive solution to the challenges faced by modern retailers during the implementation of POS systems. It addresses security concerns by incorporating robust measures, including encryption protocols and adherence to PCI compliance standards. Retailers can work closely with experienced developers to ensure the system safeguards sensitive customer payment information, enhancing trust and confidence in their brand.Additionally, custom development provides tailored technical support, allowing retailers to define their specific requirements and receive prompt assistance. This minimizes disruptions and ensures smooth operations throughout the implementation process.Custom cloud POS development enables retailers to choose a reliable system provider, negotiating service-level agreements to guarantee uninterrupted connectivity and fast response times. This also assists retailers in adapting the system to their changing needs and integrating a mobile app based POS system to enhance customer engagement and align with the growing trend of mobile commerce.Retailers can create a seamless mobile experience, enabling customers to make purchases, access loyalty programs, and check inventory conveniently from their mobile devices by collaborating with developers. The adoption of custom cloud POS development assists retailers to optimize their operations, provide a seamless shopping experience, and stay competitive in the ever-evolving retail industry. 4. The Ways Ahead With evolving customer expectations, the demand for personalized experiences and seamless integrations will continue to drive the adoption of custom POS development. The growing integration of advanced technologies such as data analytics, artificial intelligence, and omnichannel capabilities in the cloud POS is further assisting custom cloud POS systems to offer even more sophisticated features and insights, such as enhanced POS security and POS network. On account of this, businesses are able to adapt their POS systems to specific requirements and gain deeper insights into customer behavior, optimize operations, and make data-driven decisions. As custom cloud POS development provide robust POS security measures and compliance with emerging regulations, ensuring the protection of sensitive customer data and mitigating the risk of data breaches, the demand for these modern POS system will significantly increase across the retail industry in the coming years.

Read More
POS Solutions, Ecommerce Merchandising

Artificial Intelligence: Making Retail POS Systems Smarter

Article | June 7, 2024

The retail sector is no longer a haven for old technologies, where customers refuse to abandon their favorite brands. Every business in a competitive retail ecosystem is struggling to keep customers engaged and delighted and convert every potential opportunity into sales. Technology has been an important facilitator for the retail sector for years, and with the influx of technological breakthroughs such as Artificial Intelligence (AI), the retail environment is experiencing significant transformation. Perhaps no other industry has been as affected by advanced technologies and digital transformation as retail. As a result, the retail sector has experienced a major transition in the past couple of years, with customer experience becoming one of the most crucial brand differentiators. Next-Gen POS Solutions Transform Retail Operations AI-enabled advanced point of sale solutions has brought monumental changes in the retail industry—from the numerous applications in data management and computer vision to the use of machine learning for efficient inventory management. Despite a substantial rise in the inclination toward online shopping, customers still prefer to shop from physical stores. According to a recent study, nearly 59% of consumers prefer visiting the store before purchasing, while 81% of the people planning to purchase premium-priced products like to check them in person first. This demonstrates that the retail experience is still important to consumers. With the growing significance of enhancing customer experience, more and more retailers are emphasizing on improving the overall in-store experience. By incorporating AI into POS systems, retailers can collect and analyze massive amounts of customer data to gain valuable insights. AI can be used to integrate automation, allowing POS to process data from various touch points in real-time. Here are some additional features that retailers can benefit from, as follows: Unlock the Hidden Value of Data Gather Valuable Customer Insights Foster Delightful Customer Experiences Create Secure Payment Ecosystems Stimulate Intelligent In-store Product Placement Promote In-store Fraud Detection & Prevention How Does the Future Look? There is no doubt that AI has a lot to promise and deliver to the retail sector. AI can take things to the next level, especially in the POS domain, on account of its ability to capture, assess, and deliver valuable facts and statistics that will improve in-store engagement, enhance operations, and positively impact the bottom line. Hence, numerous POS solution developers and providers are aiming at investing in AI to upgrade their current POS solutions. However, it remains to be seen how AI technology will affect the retail ecosystem as we know it.

Read More
POS Solutions

Clover POS Invoicing & Virtual Terminal

Article | March 18, 2024

No physical Clover POS device? No problem! Never miss a sale again with the Clover Virtual Terminal. The Clover Virtual terminal allows you to process payments at your convenience from wherever you are, no terminal necessary. All you need is a phone, tablet, or computer and you will have access to your business anytime, anywhere. Through the Clover Virtual Terminal you can accept both credit and debit card payments safely and securely with Clover’s PCI compliant environment and end-to-end encryption. Unlike other virtual payment platforms, there are no additional monthly fees or crazy high processing rates with the Clover Virtual Terminal, transactions are charged at the keyed-in rate. Some of the other useful features and benefits of using the Clover Virtual Terminal are: Request customer payments by email and allow customers to pay you by credit or debit card online. Take care of all incoming payments: in-store orders, mail or telephone orders, or invoices. Send digital receipts via email. Store your regular customers’ card information securely for faster transactions. Protect against fraud with address verification service (AVS) and card verification value (CVV). Another way to streamline your payments and get help you get your money faster using your Clover Virtual Terminal is the easy and convenient Clover Invoicing. As a business owner, you already have a lot on your plate. Chasing customers for payment shouldn’t be one of them. Using Clover Invoicing makes the payment process smooth and painless! Your customers will receive their invoice by email, which provides them with a link to a hosted checkout page for a convenient way to pay by card – from the comfort of home. In addition, Clover invoicing will enhance your record keeping by allowing you to keep track of all of your sent invoices and payments received in the Clover Dashboard and eliminating unnecessary paper clutter.

Read More
POS Hardware

A COMPLETE GUIDE ON HOW TO USE A RECEIPT PRINTER

Article | December 29, 2021

When printing receipts or invoices, many accounting and point-of-sale programs enable the usage of common desktop printers. Receipt printers, on the other hand, typically have a smaller footprint and consume less ink and paper than ordinary printers. This equals more profit and savings for your company. Therefore, we will explain everything you need to know about how to use a receipt printer. What is a receipt printer? In the retail and restaurant industry, a receipt printer is a crucial part of a point of sale (POS) system. As stated in its name, they are used to print credit card slips and client receipts. In retail stores, a receipt printer is used after customers have made transactions. This system is also used in restaurants to print orders in the kitchen or at the bar.

Read More

Spotlight

Gordmans

Founded in 1915, the Omaha-based apparel and home fashions retailer operates 106 stores and over 3.8 million square feet in 22 states. Gordmans features name brand apparel, accessories, footwear, home decor, gifts, designer fragrances, furniture, and more at everyday savings of up to 60 percent off department and specialty store prices. While the company operates within the value segment of the industry, Gordmans differentiates itself by offering department and specialty store name brands, fashions and styles in a more upscale shopping environment. Gordmans was sold to Sun Capital Partners, one of the largest private equity firms in the country, in September 2008. A successful initial public offering of common stock for Gordmans occurred in 2010, as well as a secondary public offering in 2012.

Related News

POS Retail

Leading Wireless Retail Platform Provider Real Time Technologies Continues Growth and Expansion With Acquisition of Your Ware Software

Real Time Technologies (RT²) | January 24, 2024

Real Time Technologies, Inc (RT²), the largest enterprise front-end software platform serving Fortune 500 companies in the U.S. wireless industry, announced today its acquisition of Your Ware Software, a provider of customized business intelligence, sales, and compensation reporting for the wireless retail postpaid channel. Trusted by tier-one telecom carriers to provide retail activation, point-of-sale (POS), payments, business intelligence, and inventory management solutions, RT²'s acquisition of Your Ware Software adds key capabilities to its burgeoning retail wireless store solutions, enabling further expansion into postpaid channels for customers. The purchase is expected to add access to another 4,000 postpaid locations for RT²'s industry-leading wireless retail platform, setting the company up for another banner year in 2024. "The acquisition of Your Ware significantly expands RT²'s presence in the postpaid retail environment and adds to our long-standing success as the leading enterprise POS and Payments provider in prepaid wireless channels," said Omar Azrag, CEO of RT². "The Your Ware team has similar DNA to RT² and brings a world-class level of service specializing in building and deploying customized solutions for the postpaid channel. We are thrilled to have them part of the RT2 family," says Ali Koumaiha, Founder & CPO of RT². "For 22 years, Your Ware Software has designed POS, inventory management, and commission-tracking software for authorized retailers representing tier-one U.S. telecom carriers. Our team of world-class developers and engineers are excited to join the RT² family and continue to serve our customers with the industry-leading products and services they've come to expect. This deal is a triumph for our employees and our customers," says Chris Jones, CEO of Your Ware Software. Neither party disclosed the terms of the deal at this time, and it will remain confidential. In August of 2022, RT² acquired IAS, formerly Qpay from InComm Payments, specializing in customizable payment and technology solutions and the payment processor of choice for retailers, master agents and wireless carriers. RT² has since transformed and simplified the payment offering with an industry-first service model, much to the delight of their long-term customers. About Real Time Technologies (RT²) RT² offers the most flexible cutting-edge Retail Management Solutions that encompass POS, inventory management, payment services, frontline employee management & engagement, business intelligence, and digital automation tools for the wireless industry. RT² support Fortune 500 companies unify their customer experience and remove pain points across multiple retail touch points. Now serving over 14,000 retail locations across the US, Territories, and Canada. RT² prides itself on fostering a family culture and a dynamic work environment where team members are set up to make meaningful contributions across the organization. Learn more at www.rt2.com.

Read More

POS Solutions

XY Retail Introduces Cutting-Edge Order Management System for Luxury Retailers

XY Retail | January 08, 2024

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System (OMS) that comes fully pre-integrated with the XY Point of Sale (POS) and Clienteling solutions. In response to evolving retailer needs, XY Retail has engineered a comprehensive OMS that not only streamlines order processing but also works seamlessly with the existing XY POS and Clienteling systems. This integrated approach marks a significant leap forward in providing retailers with a unified platform to enhance operational efficiency, customer engagement, and overall business performance. The XY Retail OMS offers: End-to-End Integration: The XY OMS is intricately woven into the fabric of the XY POS and Clienteling systems, fostering a holistic retail ecosystem. This end-to-end integration ensures a fluid and synchronized customer experience across all touchpoints. Effortless Order Processing: With a user-friendly interface, the OMS simplifies and accelerates order management, from initiation to fulfillment. Retailers can now seamlessly track and fulfill customer orders with precision. Real-Time Inventory Visibility: Leveraging the synergy with the XY POS, the OMS provides real-time visibility into inventory levels. This empowers retailers to optimize stock, minimize overstock or stockouts, and enhance overall inventory management. Clienteling Enhancement: The integrated OMS elevates the clienteling experience by consolidating customer information from POS transactions and order history. Sales associates can access a comprehensive view of customer interactions, preferences, and purchase history, enabling personalized and targeted engagement. Data-Driven Decision Making: Harnessing the power of interconnected systems, the XY Retail OMS enables data-driven decision-making. Retailers can gain valuable insights into customer behavior, inventory trends, and sales performance, facilitating strategic planning and business growth. "We're excited to introduce our integrated Order Management System, marking a significant step in advancing retail operations,” said Susan Jeffers, CEO of XY Retail. “By seamlessly merging order management with our POS and Clienteling systems, we provide retailers with a powerful tool to navigate the complexities of modern commerce efficiently and strategically. This integration underscores our commitment to delivering innovative solutions, enhancing operational efficiency, and empowering our clients to stay ahead in a dynamic industry." About XY Retail XY Retail is a trailblazer in the world of unified commerce solutions, revolutionizing the retail landscape with cutting-edge technology and innovation. Our microservices based, API-first, cloud-native platform seamlessly and vertically integrates mobile point of sale, order management, clienteling, and omnichannel capabilities, empowering global brands to deliver unparalleled customer experiences. With a commitment to excellence and a vision for the future of retail, XY Retail is at the forefront of shaping the next generation of innovative and dynamic commerce.

Read More

POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

Read More

POS Retail

Leading Wireless Retail Platform Provider Real Time Technologies Continues Growth and Expansion With Acquisition of Your Ware Software

Real Time Technologies (RT²) | January 24, 2024

Real Time Technologies, Inc (RT²), the largest enterprise front-end software platform serving Fortune 500 companies in the U.S. wireless industry, announced today its acquisition of Your Ware Software, a provider of customized business intelligence, sales, and compensation reporting for the wireless retail postpaid channel. Trusted by tier-one telecom carriers to provide retail activation, point-of-sale (POS), payments, business intelligence, and inventory management solutions, RT²'s acquisition of Your Ware Software adds key capabilities to its burgeoning retail wireless store solutions, enabling further expansion into postpaid channels for customers. The purchase is expected to add access to another 4,000 postpaid locations for RT²'s industry-leading wireless retail platform, setting the company up for another banner year in 2024. "The acquisition of Your Ware significantly expands RT²'s presence in the postpaid retail environment and adds to our long-standing success as the leading enterprise POS and Payments provider in prepaid wireless channels," said Omar Azrag, CEO of RT². "The Your Ware team has similar DNA to RT² and brings a world-class level of service specializing in building and deploying customized solutions for the postpaid channel. We are thrilled to have them part of the RT2 family," says Ali Koumaiha, Founder & CPO of RT². "For 22 years, Your Ware Software has designed POS, inventory management, and commission-tracking software for authorized retailers representing tier-one U.S. telecom carriers. Our team of world-class developers and engineers are excited to join the RT² family and continue to serve our customers with the industry-leading products and services they've come to expect. This deal is a triumph for our employees and our customers," says Chris Jones, CEO of Your Ware Software. Neither party disclosed the terms of the deal at this time, and it will remain confidential. In August of 2022, RT² acquired IAS, formerly Qpay from InComm Payments, specializing in customizable payment and technology solutions and the payment processor of choice for retailers, master agents and wireless carriers. RT² has since transformed and simplified the payment offering with an industry-first service model, much to the delight of their long-term customers. About Real Time Technologies (RT²) RT² offers the most flexible cutting-edge Retail Management Solutions that encompass POS, inventory management, payment services, frontline employee management & engagement, business intelligence, and digital automation tools for the wireless industry. RT² support Fortune 500 companies unify their customer experience and remove pain points across multiple retail touch points. Now serving over 14,000 retail locations across the US, Territories, and Canada. RT² prides itself on fostering a family culture and a dynamic work environment where team members are set up to make meaningful contributions across the organization. Learn more at www.rt2.com.

Read More

POS Solutions

XY Retail Introduces Cutting-Edge Order Management System for Luxury Retailers

XY Retail | January 08, 2024

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System (OMS) that comes fully pre-integrated with the XY Point of Sale (POS) and Clienteling solutions. In response to evolving retailer needs, XY Retail has engineered a comprehensive OMS that not only streamlines order processing but also works seamlessly with the existing XY POS and Clienteling systems. This integrated approach marks a significant leap forward in providing retailers with a unified platform to enhance operational efficiency, customer engagement, and overall business performance. The XY Retail OMS offers: End-to-End Integration: The XY OMS is intricately woven into the fabric of the XY POS and Clienteling systems, fostering a holistic retail ecosystem. This end-to-end integration ensures a fluid and synchronized customer experience across all touchpoints. Effortless Order Processing: With a user-friendly interface, the OMS simplifies and accelerates order management, from initiation to fulfillment. Retailers can now seamlessly track and fulfill customer orders with precision. Real-Time Inventory Visibility: Leveraging the synergy with the XY POS, the OMS provides real-time visibility into inventory levels. This empowers retailers to optimize stock, minimize overstock or stockouts, and enhance overall inventory management. Clienteling Enhancement: The integrated OMS elevates the clienteling experience by consolidating customer information from POS transactions and order history. Sales associates can access a comprehensive view of customer interactions, preferences, and purchase history, enabling personalized and targeted engagement. Data-Driven Decision Making: Harnessing the power of interconnected systems, the XY Retail OMS enables data-driven decision-making. Retailers can gain valuable insights into customer behavior, inventory trends, and sales performance, facilitating strategic planning and business growth. "We're excited to introduce our integrated Order Management System, marking a significant step in advancing retail operations,” said Susan Jeffers, CEO of XY Retail. “By seamlessly merging order management with our POS and Clienteling systems, we provide retailers with a powerful tool to navigate the complexities of modern commerce efficiently and strategically. This integration underscores our commitment to delivering innovative solutions, enhancing operational efficiency, and empowering our clients to stay ahead in a dynamic industry." About XY Retail XY Retail is a trailblazer in the world of unified commerce solutions, revolutionizing the retail landscape with cutting-edge technology and innovation. Our microservices based, API-first, cloud-native platform seamlessly and vertically integrates mobile point of sale, order management, clienteling, and omnichannel capabilities, empowering global brands to deliver unparalleled customer experiences. With a commitment to excellence and a vision for the future of retail, XY Retail is at the forefront of shaping the next generation of innovative and dynamic commerce.

Read More

POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

Read More

Events