How Small Businesses Can Win Big With Webinars

| June 15, 2017

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Small business owners are expected to wear a variety of hats as they juggle multiple roles to build their bases. However, there’s one role that may very well be the most important in 2017: the role of teacher. Today’s businesses aren’t growing their bottom lines through in-your-face marketing and sneak tactics: they’re doing it through education.

Spotlight

Foodstirs

Based in Santa Monica, CA, Foodstirs was co-founded by successful entrepreneurs Galit Laibow, Greg Fleishman and actress and author Sarah Michelle Gellar. Foodstirs is remaking the baking mix category with USDA Organic and Non-GMO Project Verified baking mixes that are superior on every level. The brand meticulously creates its recipes based on four core principles: ultra-sustainability, easy-to-make, affordably priced and incredibly delicious from-scratch taste. In addition to regenerative and direct-sourced ingredients like Biodynamic(r), the brand uses organic identity-preserved unbleached heirloom flour.

OTHER ARTICLES

what impact will it have on convenience stores?

Article | March 16, 2020

The Internet of Things (IoT) is not an elegant phrase, but for independent retailers, it is an important one. It refers the way in which computing devices embedded in everyday objects can communicate with each other. In shops, this could mean anything from shelf-edge labels to fridges, to vending machines to security cameras. For cameras, the IoT provides the connections necessary to record, analyse and identify known thieves who might enter your shop. Nick Fisher, chief executive of Facewatch, has high hopes the system could help his company become a major benefit to retailers of all sizes. He says: “Convenience stores are a significant market for us. They have high footfall, a problem with theft and there are not enough police to help stop it.”

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What the coronavirus means for DTC brands

Article | March 16, 2020

In the past several weeks, over 100 retailers both legacy and DTC have temporarily shuttered their doors or reduced hours to help stop the spread of the coronavirus. For digitally native brands, which operate few stores relative to more traditional players, the move to operating exclusively online, in theory, should have come with little disruption to business. But that hasn't been the case. Online spending at ThirdLove during the week of March 16 fell 39% week over week, while Poshmark fell 30% and StitchFix fell 9% during that same period, according to Edison Trends data shared with Retail Dive. As a whole, direct-to-consumer brand week-over-week spending fell 7% on average between March 2 and March 22. Comparatively, the average week-over-week increase for these brands from Jan. 6 to March 1 was 1%, according to the data.

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How to Boost Donations Through Online Point-of-Sale Fundraising

Article | March 16, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

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Walmart will cut store hours starting Sunday to give workers time to restock

Article | March 16, 2020

Walmart Inc., the biggest U.S. retailer, will cut its store operating hours starting Sunday to give its workers time to restock shelves as the coronavirus outbreak intensifies. The pandemic is prompting Americans to buy more groceries and other daily necessities, often emptying shelves in anticipation of an extended period of so-called social distancing or self-isolation. The number of confirmed Covid-19 cases globally has risen to almost 152,000, with deaths nearing 5,700. “I don’t think any of us have been through an experience like this,” Dacona Smith, Walmart’s U.S. executive vice president and chief operating officer, said in a statement, adding that the change is to ensure “associates are able to stock the products” that are in demand. Stores and neighborhood markets some operating as long as 24 hours a day will open from 6 a.m. to 11 p.m., while those with shorter hours will retain their existing schedules, the Bentonville, Ark.-based company said.

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Spotlight

Foodstirs

Based in Santa Monica, CA, Foodstirs was co-founded by successful entrepreneurs Galit Laibow, Greg Fleishman and actress and author Sarah Michelle Gellar. Foodstirs is remaking the baking mix category with USDA Organic and Non-GMO Project Verified baking mixes that are superior on every level. The brand meticulously creates its recipes based on four core principles: ultra-sustainability, easy-to-make, affordably priced and incredibly delicious from-scratch taste. In addition to regenerative and direct-sourced ingredients like Biodynamic(r), the brand uses organic identity-preserved unbleached heirloom flour.

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