How Shopkick Built an Engaging Mobile Experience: Why this Matters for Brands and Retailers

Earlier this month, Adam Sand, CEO at Shopkick, sat down with us to talk about how Shopkick measures success during the holiday season. We learned how Shopkick maintains its high open rates and long in-app sessions - and want to share these insights. Shopkick offers a leading shopping rewards app that serves both consumers enabling them to earn gift cards through the app—and brands and retailers delivering a unique customer engagement solution. Its pay for performance model is designed to deliver high ROI, engagement, and monetization. Thank you for having me! I am the CEO of Shopkick. Prior to leading Shopkick, I’ve had several roles in law firms, as well as in-house roles, and used this knowledge to push Shopkick into new markets and product offerings. I am passionate about helping retailers and brands engage directly with consumers online, offline, and via their mobile phone.

Spotlight

Crunchyroll, Inc.

Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 40 million registered users and over 1 million subscribers. Fans connect through the most complete anime library including "Naruto Shippuden,"​ "Attack on Titan,"​ and “Dragon Ball Super,” events such as Crunchyroll Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.

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Restaurant POS

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | December 1, 2022

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

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POS Retail, Security

Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | July 28, 2023

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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POS Solutions

How SMEs can emulate the success of Amazon through ecommerce personalization

Article | February 14, 2024

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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Spotlight

Crunchyroll, Inc.

Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 40 million registered users and over 1 million subscribers. Fans connect through the most complete anime library including "Naruto Shippuden,"​ "Attack on Titan,"​ and “Dragon Ball Super,” events such as Crunchyroll Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.

Related News

Will AI really move the needle for retailers?

retaildive | November 14, 2018

Imagine this: A customer needs something to wear for a special occasion, so they come into your store. You’ve hired plenty of associates, but they just stand there, waiting for the customer to come to them. The customer has a question about sizing and finally seek out an associate who then provides the response “Sure! Wait time is approximately ten minutes”. The customer is left alone again. As a retail owner or manager, you’d be completely bewildered, right? Unfortunately, this is exactly what happens every day to customers who shop online. We go on a website in search of something, but often struggle to find what we need and either move on or end up ordering the wrong item. AI-powered chatbots have made this experience better, offering answers to frequently asked questions and helping route customers to the right agent when necessary. These bots are helping save the customer from walking away, but yet the shopping experience is still pretty impersonal.

Read More

Sports retailers struggle with systemic culture problems

retaildive | November 13, 2018

The world of sports retail has not been quiet this year. The trouble arguably started in February, when former Lululemon CEO Laurent Potdevin resigned from his position following claims of misconduct. Things got worse for the sector from there. Nike was the next athletics retailer to come under scrutiny with the departure of Trevor Edwards. The then-Nike brand president was widely viewed as a potential successor to CEO Mark Parker, and his ousting served as a catalyst for a mass exodus of leadership at the company. The reexamination of corporate culture at Nike stretched out over the intervening months, leading to higher salaries for some employees, promotions for others and a lawsuit which alleged that gender discrimination issues at Nike are more systemic than just a few instances.

Read More

Retailers lure shoppers with in-store holiday experiences

retaildive | November 09, 2018

Remember when Black Friday shopping didn't start until the day after Thanksgiving? Or how consumers had to get up that day at dawn o'thirty to trek down to their favorite store because that was the only way to get the best deals of the season? Online shopping has made in-person holiday shopping less of a necessity, as consumers can now search for the best holiday deals 24/7, while still in their pajamas. But brick-and-mortar stores want to bring back the good old days of having consumers actually venture into the stores, and there's no better time for that than the upcoming holidays. With record numbers of holiday dollars expected to be spent online according to some estimates, this isn't an easy ask. Brick-and-mortar retailers are searching for ways to offer benefits that online stores can't. Competing on price isn't a successful long-term strategy, and offering personalized services may not be enough. Retailers are looking at new ways to connect with consumers, by creating experiences.

Read More

Will AI really move the needle for retailers?

retaildive | November 14, 2018

Imagine this: A customer needs something to wear for a special occasion, so they come into your store. You’ve hired plenty of associates, but they just stand there, waiting for the customer to come to them. The customer has a question about sizing and finally seek out an associate who then provides the response “Sure! Wait time is approximately ten minutes”. The customer is left alone again. As a retail owner or manager, you’d be completely bewildered, right? Unfortunately, this is exactly what happens every day to customers who shop online. We go on a website in search of something, but often struggle to find what we need and either move on or end up ordering the wrong item. AI-powered chatbots have made this experience better, offering answers to frequently asked questions and helping route customers to the right agent when necessary. These bots are helping save the customer from walking away, but yet the shopping experience is still pretty impersonal.

Read More

Sports retailers struggle with systemic culture problems

retaildive | November 13, 2018

The world of sports retail has not been quiet this year. The trouble arguably started in February, when former Lululemon CEO Laurent Potdevin resigned from his position following claims of misconduct. Things got worse for the sector from there. Nike was the next athletics retailer to come under scrutiny with the departure of Trevor Edwards. The then-Nike brand president was widely viewed as a potential successor to CEO Mark Parker, and his ousting served as a catalyst for a mass exodus of leadership at the company. The reexamination of corporate culture at Nike stretched out over the intervening months, leading to higher salaries for some employees, promotions for others and a lawsuit which alleged that gender discrimination issues at Nike are more systemic than just a few instances.

Read More

Retailers lure shoppers with in-store holiday experiences

retaildive | November 09, 2018

Remember when Black Friday shopping didn't start until the day after Thanksgiving? Or how consumers had to get up that day at dawn o'thirty to trek down to their favorite store because that was the only way to get the best deals of the season? Online shopping has made in-person holiday shopping less of a necessity, as consumers can now search for the best holiday deals 24/7, while still in their pajamas. But brick-and-mortar stores want to bring back the good old days of having consumers actually venture into the stores, and there's no better time for that than the upcoming holidays. With record numbers of holiday dollars expected to be spent online according to some estimates, this isn't an easy ask. Brick-and-mortar retailers are searching for ways to offer benefits that online stores can't. Competing on price isn't a successful long-term strategy, and offering personalized services may not be enough. Retailers are looking at new ways to connect with consumers, by creating experiences.

Read More

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