How shipping options influence retail customer experience in e-commerce

JAKE RHEUDE | October 3, 2018

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It's not the sexiest part of your customer's experience, but order fulfillment is one of the most important encounters a customer will have with your brand and your product. You put a lot of thought into everything, from the CRM to connect with influencers to the targeted ads run on Facebook, and you should give equal consideration to how you ship to the people who keep you in business. Let's take a deeper look at each and see what motivates a customer's preference and the effect it has on your business. Free shipping is the game-changer in e-commerce, but it's up to you to determine the cost/benefit of factoring in free shipping to your pricing and whether swallowing the cost of shipping pays out in the long run. Let's look at the pros and cons:

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