How shipping options influence retail customer experience in e-commerce

JAKE RHEUDE | October 3, 2018

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It's not the sexiest part of your customer's experience, but order fulfillment is one of the most important encounters a customer will have with your brand and your product. You put a lot of thought into everything, from the CRM to connect with influencers to the targeted ads run on Facebook, and you should give equal consideration to how you ship to the people who keep you in business. Let's take a deeper look at each and see what motivates a customer's preference and the effect it has on your business. Free shipping is the game-changer in e-commerce, but it's up to you to determine the cost/benefit of factoring in free shipping to your pricing and whether swallowing the cost of shipping pays out in the long run. Let's look at the pros and cons:

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Art Technology Group

ATG provides the most advanced cross-channel commerce software and services to fuel the growth of the world’s top brands. Offering the industry’s leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience – unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms.

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