How retail's battle for consumer expectations is being fought outside retail

| September 25, 2019

article image
Anthony Capano, Managing Director International, Rakuten Marketing, explains how a wider circle of influence and non-traditional retailers are transforming consumer expectations.

Spotlight

Texas Restaurant Association

The Texas Restaurant Association serves, educates and supports the restaurant industry in Texas. We ensure our members have the resources to succeed and grow. Since 1937, the Texas Restaurant Association has existed to help our restaurant members increase sales, reduce expenses and improve profitability. Membership in the TRA is an investment in your business and in this industry.

OTHER ARTICLES

Macy's Furloughs Workers, and Other Retail News Related to the COVID-19 Crisis

Article | March 30, 2020

Retailers are continuing to lay off and furlough workers due to the coronavirus uncertainty. Macy's announced this morning that the majority of employees for the Macy’s, Bloomingdales, and Bluemercury brands will go on furlough beginning this week. U.S. clothing rental firm Rent the Runway also said on Saturday it had laid off retail employees following temporary store closures amid the ongoing coronavirus outbreak. “Like many businesses affected by the COVID-19 pandemic, Rent the Runway has had to make some difficult decisions in the short term to thrive in the long term, which include temporary store closures and retail role eliminations,” a company spokeswoman said in an emailed statement to Reuters. Last week, Everlane laid off and furloughed more than 200 workers, including retail and those operating back-end functions, as it struggles to cope with the shutdown of its retail business over measures to reduce the spread of the coronavirus.

Read More

How is Point of Sale Software Changing in 2020?

Article | March 30, 2020

All great businesses are blooming on the edifice of POS, which stands for Point of Sale System. Every inch of your business consistency, management, and profits is subjected wholly and solely to the retail POS system. As we all are aware of its importance in a business and how effectively it tends to expand business empires and profits. In other words, a retail POS system is like a Midas touch to your business; it enhances it and enhances it for good, adorning it with golden profits. The idea of POS software is simple. It excludes every chance of human errors and inconsistencies, holds back your company's loss, and increases the productivity of your checkout counter. This is all it does, and all of these tasks are simple, but they are reassuring business tactics that ensure promising gains and remarkable retail growth.

Read More

How Retailers Can Deliver the Item at the Top of Shoppers’ Wish Lists: Time

Article | March 30, 2020

For consumers, shopping can either be an exciting experience or a downright stressful one. Finding enough time to shop for the perfect gift or merely everyday staples while attempting to manage the challenges of work, family and everyday life can undoubtedly add to stress levels. Considering all of the expectations and obligations that exist within a consumer’s life, it’s critical for retailers to be respectful of their time when they have so little to spare. It's no secret that consumers’ choices on how, where and when they buy are dramatically redefining the retail industry as we know it. In order to stay relevant and top of mind for consumers, retailers must work to deliver the best possible shopping experience. Perhaps the strongest demonstration of value a retailer can provide to a consumer isn’t just better pricing or a more engaging environment, but instead to give back something their consumers value even more: time.

Read More

How the digital revolution in the retail Industry enables better communication

Article | March 30, 2020

Technology is changing at a fast pace and so is every industry related to it. People are moving from Facebook to Instagram, Google to Pinterest, blogs to video content, and so on. While the content remains to be the driving force behind all the marketing strategies, it is how it is generated, monetised, and marketed to the target audience that matters. Traditional marketing included pop-ups to divert the audience from what they were already watching, reading or listening. Agencies and media firms would utilise the space to spread a message in order to attract customers as per the size and demographic of the audience. Today, it is different. Today, Internet advertising industry is more sophisticated than ever before which lets retailers deliver their up-to-date graphics to target audiences and measure their responses simultaneously.

Read More

Spotlight

Texas Restaurant Association

The Texas Restaurant Association serves, educates and supports the restaurant industry in Texas. We ensure our members have the resources to succeed and grow. Since 1937, the Texas Restaurant Association has existed to help our restaurant members increase sales, reduce expenses and improve profitability. Membership in the TRA is an investment in your business and in this industry.

Events