How retailers can use mobile management services to build seamless in-store experiences

JONATHAN CROWL | October 11, 2017 | 78 views

Even as online retailers make moves to build brick-and-mortar retail presences, other physical retailers are struggling to adjust to this disruption, according to DM News. As CNBC reports, J.C. Penney has suffered seven straight quarters of revenue decline, while Macy’s, Kohl’s and Barnes & Noble all saw their holiday revenues decline in 2016. The recent trend of e-commerce companies entering the physical retail space demonstrates the revenue opportunities they see there. Opportunities in the brick-and-mortar retail space are tied to each brand’s ability to create a seamless store experience. Mobile management services are a foundational technology for this type of business strategy, enabling innovative retailers to build smart store experiences that leverage mobile technology.

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Article | July 14, 2022

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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POS RETAIL

How SMEs can emulate the success of Amazon through ecommerce personalization

Article | July 26, 2022

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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POS SOLUTIONS, POS HARDWARE

How Retailers Can Utilize In-Store Digital Signage

Article | August 18, 2022

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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Fiverr

Fiverr is shaping the future of work, every day, by shifting the freelance economy online. Founded in 2010, with offices in New York City, Chicago, Miami, San Francisco and Tel Aviv, Fiverr is the world’s most transacted marketplace for digital services.

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