How retailers can use mobile management services to build seamless in-store experiences

JONATHAN CROWL | October 11, 2017

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Even as online retailers make moves to build brick-and-mortar retail presences, other physical retailers are struggling to adjust to this disruption, according to DM News. As CNBC reports, J.C. Penney has suffered seven straight quarters of revenue decline, while Macy’s, Kohl’s and Barnes & Noble all saw their holiday revenues decline in 2016. The recent trend of e-commerce companies entering the physical retail space demonstrates the revenue opportunities they see there. Opportunities in the brick-and-mortar retail space are tied to each brand’s ability to create a seamless store experience. Mobile management services are a foundational technology for this type of business strategy, enabling innovative retailers to build smart store experiences that leverage mobile technology.

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