How retailers can use marketing automation to create lasting customer loyalty

HANNAH HAMBLETON | January 21, 2020

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For every retailer, creating loyal customers must be a main focus, resulting in improved brand awareness and ultimately, a better bottom line. Marketing automation makes creating lasting customer loyalty much easier. Customers now expect relevant and personalized brand interactions every single time, and marketing automation makes this much easier. This article will show you how. Email automation is a great way to personally engage with every customer. Use guest in-store WiFi or POS tools to capture customer email addresses and then use email automation to segment and interact personally with each customer. Sending welcome emails or special welcome offers personalized to the customer create value and relevance for customers, contributing to increased loyalty and engagement over time.

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ixigo

We are India’s leading travel search marketplace. From flights, hotels and cabs to trains, buses and holiday packages we’ve got it all covered. We even have our very own Trip Planner! ixigo is your ‘One Stop Travel Shop’. So what are you waiting for? If you aren’t already among the 100 million travellers who have chosen to simplify their lives, then it’s time to come aboard the ixigo experience.

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