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How Retailers Can Use Augmented Reality to Improve the Customer Experience
AAQIB USMAN | May 28, 2019
Pattern is a proven blend of marketplace analytics, product distribution, MAP Compliance, and brand management that drives growth for premium brands. We thrive on high-energy, professional excellence, and disciplined creativity.
Article | March 3, 2020
Conditioned by ecommerce behemoths, consumers now have high expectations for online shopping and ecommerce fulfillment. They demand more than just easy product selection and ultra-fast or same-day delivery; they also want flexibility in both delivery location and delivery time, and real-time updates throughout the parcel’s journey. Smart retailers understand these rising customer demands, and therefore increasingly put the customer first – not the product – in order to build loyalty. Even one unsatisfactory experience can end an otherwise fruitful customer relationship. A recent study from BigCommerce indicates that some relationships end before they even get started. The study found 77% of online buyers abandon their purchase if the shipping cost and services are deemed unsatisfactory, and 87% will choose a retailer specifically because free shipping is offered.
Article | March 11, 2020
The advance of Amazon’s cashierless technology is not a new story to the retail beat as of 2020. Since the first AmazonGo retail location opened in early 2018 with its much-hyped walk-in, walk out retail technology designed to make the line at checkout a thing of the past, Amazon has been slowly but surely expanding the technology’s footprint there are now 26 Go stores in operation in the U.S. with new openings scheduled for New York, Chicago, Seattle and San Francisco on the agenda for his year. And, as of reports two weeks ago, cashierless tech is breaking out of the small footprint, convenience store-esque locations that are Amazon Go stores. As of the end of February, Amazon announced the tech was making its full-fledged grocery debut in the form of Amazon Go Grocery stores.
Article | April 19, 2020
The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.
Article | March 10, 2020
With retail stocks hammered in the coronavirus-driven market selloff, should you buy the dip? Some retailers, like Costco, may see upside from the panic. But, there are scores of retailers who could see diminished profits in the near term. Why? Supply shocks, for one. Also, if this crisis causes a recession, expect to see decreased consumer spending. The brick-and-mortar retail sector is already feeling a squeeze thanks to Amazon (NASDAQ:AMZN). In other words, the “retail apocalypse.” This may be a more material factor for smaller, niche retailers. However, even major retailers struggle to stay relevant in the face of e-commerce growth.
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