How Retailers Can Use Augmented Reality to Improve the Customer Experience

AAQIB USMAN | May 28, 2019

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Ever sit in a department store, try some shoes on and wonder how they might look with an outfit? Or see some chairs and wonder if they go with your dining room set? Does that microwave fit well in your kitchen? Does that piece of jewelry actually fit? Well, all these things have happened to me. There’s inherently an element to the retail experience that leaves us guessing. Or at least having to return to a store  or website in the e-commerce space to determine whether a purchase makes sense.Which is partly why I find myself mired in a technology that’s certain to change all that. It’s called augmented reality (AR) and it weaves interactive digital elements such as informative overlays and 3D previews with our physical world surroundings.

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