How retailers can thrive in the age of Amazon

SIMON HAY | August 21, 2019

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Cast your mind back 20 years (if you are old enough like me) and imagine a day in 1996. You are bored, so what do you do? Boot up your desktop computer, make the tea while you wait for a minute (or more) for your dial up to connect and, bingo, you're online! You've got the world at your fingertips kind of.  There's no YouTube, Huffington Post, or Candy Crush.There's no Google, Twitter, Facebook, or Wikipedia. Slim picking by today's standards. You can however, order a book from a company called Amazon (it'll never take off after all why wouldn't you just go to the book shop?). Fast forward two and a half decades and customers can do a whole lot more than order a book from Amazon.

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