How Retailers Can Optimize Their Mobile Web Experience

JULIET VAN WAGENEN | January 15, 2019

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As consumers become more comfortable using their smartphones for everything from dating to shopping, mobile web continues on a steep incline. “Mobile [web traffic] today accounts for over 30 percent of all revenue,” noted Peter Sheldon, the senior director of strategy at Magento, an Adobe company, during a presentation at NRF 2019: Retail’s Big Show in New York City on Monday, Jan. 14. “The opportunity for [mobile commerce] is here now, and that shift from desktop to mobile is accelerating.” But the mobile experience is far from perfect, something retailers must reckon with because, as mobile use grows, the expectations for what mobile retail sites can deliver has also grown, particularly when it comes to speed. In this day and age, shoppers have little patience for slow websites: As sites take longer to load, bounce rates rise and dwell times fall significantly. This can leave sales on the table when it comes to e-commerce, as slow sites mean less engaged shoppers.

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Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry.

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