How retailers can move at the speed of innovation with microservices

JAMUS DRISCOLL | August 15, 2018

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In retail, moving at the speed of consumer innovation is a constant challenge. New, consumer-grade technologies hit the market every day, enabling a wide range of new devices, channels and experiences. Consumers are now finding products they love on social media, or in an interactive display. It was simple enough for retailers to engage these consumers in store or on a website, but these new, innovative experiences are largely "off menu." The problem isn't a lack of creativity; it's a mounting technical challenge. Traditional commerce platforms do an excellent job at tried-and-true, browser-based commerce, but are not extensible enough to enable commerce in new channels of consumer engagement. Keeping pace with innovation requires more speed and flexibility. Today's retailers must be able to test new commerce experiences without the traditional risk or cost. Whether it's a microsite or a new voice assistant app, they need to get to market faster — and that requires a new approach.

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B2W Digital is the leader in e-commerce in Brazil. Resulting from the merger between Americanas.com and Submarino in 2006, the Company operates through a digital platform, with business that present a huge synergy and a unique business model, multichannel, multibrand and multibusiness. B2W has a portfolio with the brands Americanas.com, Submarino, Shoptime, B2W Viagens, Ingresso.com, Submarino Finance, BLOCKBUSTER® Online and SouBarato, that offer more than 35 categories of products and services through the internet, telesales, catalogs, TV and kiosks distribution channels.

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