How Retailers Can Handle an Influx of Store Traffic

JACYN HEAVENS | February 26, 2020

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Amazon.com, Etsy, eBay  these are just a few of the top grossing online merchandise sites, dedicated to making the consumer’s retail experience easier than ever. Amazon boasts its two-day shipping guarantee for Prime members, while Etsy caters to the entrepreneurial spirit of the buyer who wants their goods completely customized and unique. In theory, these sites are ideal for the busy American worker, who finds convenience and ease when shopping from the comfort of their living room. But is it enough? Do consumers really prefer shopping online? According to the numbers, the answer is surprisingly no. A recent TimeTrade study found that more than 70 percent of consumers prefer to shop at a brick-and-mortar store over Amazon. In addition, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to purchases made online.

Spotlight

GearLaunch

GearLaunch offers a sophisticated platform for E2E commerce, a rapidly emerging category that focuses on the full e-commerce value chain. The company provides the tools and resources for online retailers to build completely independent and scalable online businesses, giving them complete control of their customer relationships and enabling infinite scale. GearLaunch customers range from regional and specialty outlets to large global brands.

OTHER ARTICLES

Retail warehouses - omni-channel fulfilment essential or Coronavirus breeding grounds?

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POS SOLUTIONS

Getting smart about payment terminals

Article | March 31, 2020

For many years, payment terminals have been a vital tool for businesses that complete their customer transactions in-store. The familiar hand-held devices have reliably taken card payments and offered simple additional services like mobile phone top-ups, cashback or electronic tipping solutions. However, with recent technical innovation, boosted by the urgency surrounding Covid-19, the humble payment terminal is shedding its hard exterior - no longer is it, as some would argue, simply a commoditised, hardware-based necessity. As many within the payments space have predicted, the payment terminal is truly becoming a digital enabler and vital pivot point of modernisation for any business that accepts electronic transactions. The Android Operating System leads the way Today, payment terminals come in many forms. Though the traditional, handheld counter-top devices remain, many businesses now use off-the-shelf smartphones or tablets enabled with SPOC and CPOC technology. 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Spotlight

GearLaunch

GearLaunch offers a sophisticated platform for E2E commerce, a rapidly emerging category that focuses on the full e-commerce value chain. The company provides the tools and resources for online retailers to build completely independent and scalable online businesses, giving them complete control of their customer relationships and enabling infinite scale. GearLaunch customers range from regional and specialty outlets to large global brands.

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