How Retailers Can Handle an Influx of Store Traffic

JACYN HEAVENS | February 26, 2020

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Amazon.com, Etsy, eBay  these are just a few of the top grossing online merchandise sites, dedicated to making the consumer’s retail experience easier than ever. Amazon boasts its two-day shipping guarantee for Prime members, while Etsy caters to the entrepreneurial spirit of the buyer who wants their goods completely customized and unique. In theory, these sites are ideal for the busy American worker, who finds convenience and ease when shopping from the comfort of their living room. But is it enough? Do consumers really prefer shopping online? According to the numbers, the answer is surprisingly no. A recent TimeTrade study found that more than 70 percent of consumers prefer to shop at a brick-and-mortar store over Amazon. In addition, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to purchases made online.

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OTHER ARTICLES

3 Ways Location Technology is Changing Retail

Article | February 27, 2020

Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers should take heed: online shopping illustrates innovative experiences that capture consumer attention and provide inspiration in stores. Today, e-commerce platforms allow retailers to personalize shopping experiences, uncover data behind every decision, and move customers efficiently through the purchase path. While stores have struggled to do the same, location technology has helped make up the difference.

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FLEXIBILITY THE ORDER OF THE DAY IN RESTAURANT POS

Article | February 20, 2020

In this previous blog, we set out how self-service kiosks represented a new vision for customer-centric POS in the hospitality trade, building on the work done by QSR pioneers such as McDonalds and Nando’s. Of course, there is no one-size-fits-all solution for how the future of POS in the restaurant sector will evolve. Different operators with different priorities will want to get different things from point of sale, not least because customers will also have varying demands and expectations. The beauty of modern technology is that it can provide the agility to meet a diverse range of needs. POS systems are no longer all about having tills at fixed points on the premises, they can operate in many different ways at once. Digitisation has unshackled POS, allowing restaurateurs to focus on shaping the optimum customer experience, with choice and flexibility at its heart.

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How Is Your Ecommerce Business Adjusting to Coronavirus? Let Us Know

Article | April 1, 2020

Reality as we know it has been interrupted. Our entire lives have been put on hold. And it’s not a great feeling. To fight the global coronavirus pandemic, we’re all stepping back from large gatherings even if it disrupts our business goals or denies us the ability to catch up with dear friends. Not only have we postponed Ecommerce Operations Summit 2020 but we are brainstorming other ways to do our part and contribute however we can. Our focus right now is on everyone whose lives have been turned upside down or even put at mortal risk by this invisible enemy. How has this impacted you? While you’re working from home, carve out a quick minute to answer this survey and share the effect COVID-19 has had on your business. Answers will be collected through this Thursday.

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How In-Store Brands Are Taking Over In-Store

Article | April 10, 2020

CPG companies have been feeling the pain from store brands for close to a decade now. Increased quality, curated offerings and better graphics have all led shoppers to try and in many cases then switch to the store brand offering. The latest salvo in this war is about data. Supermarkets used to rely heavily on data and insights on everything from shelf placement to how to market and promote foods from the likes of their CPG partners as well as Nielsen and IRI, to name just a couple. Then "category captains" were created. Usually staffed from the leading CPG brand and headquartered at the retailer’s location, those CPG companies offered retailers insights and recommendations on how to sell more product across the entire category—not just their own brand. Those positions are being eliminated. The source and quality of data has changed. Grocers are relying on their own proprietary research to decide how and where and at what price to place products—their own brands as well as those from CPG.

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Greenlight Planet is a US-based global leader dedicated to delivering safe, affordable solar energy products to more than 2 billion people who live off the electric grid around the world.

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