How retailers can get a jump start for busy retail seasons in 2020

SIMON HEDAUX | January 3, 2020

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The January sales just starting, but forward-thinking retailers should be looking ahead and plan for 2020's busy retail seasons.  The more prepared you are, the smoother and more profitable these times will be. Now is a great time to review your operation and identify the things you could do better in 2020. It's a serious business, as for many retailers their peak performance periods informs their whole year profits. It's a serious business for customers too. The customer experience you deliver, when customers are keen to get their hands on that important item, will shape how they feel about your brand next time they shop. Peak retail times, such as Black Friday, are times when shoppers go to retailers they may not usually visit and offers an opportunity for you to create a new loyal customer. It's a chance to be a hero or zero.

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SONAE

Sonae is a multinational company managing a diversified portfolio of businesses in retail, financial services, technology, shopping centres and telecommunications. Present in over 80 countries and with about 40 thousand employees, Sonae is recognised as a trusted organisation worldwide and a contributor to a more prosperous, ethical and sustainable society. We have strong values, a responsible method and a very distinctive culture. To create economic and social value in the long run, taking the benefits of progress and innovation to an ever increasing number of people is the mission statement that we pledge before our stakeholders.

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