How Retailers Can Engage Consumers with Creative Licensing

| March 5, 2020

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Consumer has become discerning, ultimately asking more from a brand and ensuring everything from value, quality, convenience and eco-consciousness is catered for. This places a strain on bricks-and-mortar retail to provide a unique experience and a reason for buyers to log-off and leave the house. Julia Redman, founder, Buyers Eye, offers an insight into how to clear market confusion and differentiate brands. “The trend for buying less, but buying better, has the potential to completely change how we shop,” says Julia Redman. “GenZ and millennial consumers are very aware of the impact we are having on our environment and eventually this will signal an end to the era of ‘pile it high, sell it cheap’ fast fashion. Price will eventually cease to be the most important part of the value equation, with quality and sustainability becoming more critical factors in the customer decision making process.

Spotlight

INTERMIX

INTERMIX is a collection of specialty boutiques known for curating the most sought-after styles from a compelling and edited mix of both established and emerging designers. Founded in 1993 and acquired by Gap Inc. (NYSE: GPS) in 2012, INTERMIX delivers a highly personalized shopping experience across its 38 stores in North America. Complimentary personal stylists are on hand to work one-on-one with clients to create looks that perfectly serve their lifestyle needs and each boutique’s assortment of merchandise is hand-selected to reflect the nuances of its neighborhood.

Spotlight

INTERMIX

INTERMIX is a collection of specialty boutiques known for curating the most sought-after styles from a compelling and edited mix of both established and emerging designers. Founded in 1993 and acquired by Gap Inc. (NYSE: GPS) in 2012, INTERMIX delivers a highly personalized shopping experience across its 38 stores in North America. Complimentary personal stylists are on hand to work one-on-one with clients to create looks that perfectly serve their lifestyle needs and each boutique’s assortment of merchandise is hand-selected to reflect the nuances of its neighborhood.

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