How retailers are using geofencing to improve in-store CX

NIKKI GILLILAND | January 15, 2018

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Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it. More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience. Geofencing doesn’t always guarantee customer satisfaction, of course. Back in its infancy, the technology was criticised for potentially offering more annoyance than anything of real value to consumers. In order to succeed then, geofencing has to go beyond the norm and actually change the customer’s experience for the better. So, what are retailers doing exactly, and what real value does it hold for consumers? Here’s more on the story plus a few brand examples.

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Big Dog Trading Company

General Merchandise from Tools to Housewares. Many Closeout Deals, One Of a Kind Items, Over Runs and Wholesale Buys. We carry Alabama/Auburn and John Deere Merchandise, Purses, much much more. We Have a Retail Store in Alabaster, AL and we Also sell Worldwide Via the internet. Our Ebay store can be found ubder user ID dtpgoose.

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