How Point of Sale Software Can Improve Your Business Success

JASON FEEMSTER | February 20, 2020 | 63 views

As a business owner, utilizing technology may seem challenging or unnecessary, especially if you have been running your business without it for the last few years. There’s nothing wrong with doing business the old-fashioned way, but the time will come when you will need to embrace technology to remain competitive in your industry. But with all the apps and software available for small-to-medium businesses, which one should you prioritize?

Spotlight

POS Portal

POS Portal is all things Payments. We enable commerce online, offline and everywhere. Simply put, we bring together POS hardware, software and unparalleled customer service to facilitate commerce everywhere you can imagine. POS Portal knows how to enable success with businesses because we are the leader of innovation, technology and logistics in the Point-of-Sale ecosphere. We distribute over 10,000 mobile and traditional POS devices every month and we play host to the largest referral partner network in the industry. We also provide the industry’s leading CRM tool. Founded in 2000, POS Portal remains committed to continuing the relentless pursuit of our corporate mission: To provide exceptional customer service and point-of-sale innovation to merchants.

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POS SOLUTIONS

POS System Essential for Omnichannel Retail

Article | June 30, 2022

“Software-led payments is more than just ecommerce or online invoicing, as many software platforms are starting to offer solutions for card present transactions.” - Caleb Avery, CEO of Tilled The omnichannel retail marketplace has been witnessing a surge in recent years. A buyer has a natural tendency to check the details of the products or services on the internet. But a single purchase may involve different channels like apps, websites, store walk-ins, etc. For example, a customer may conduct online research and purchase an item before picking it up from a retail store; or, conversely, he may go to a nearby mall and inspect the product first before purchasing it online. Therefore, retailing has become increasingly about providing multi-channel or cross-channel experiences to customers. If the merchant misses out on his goods being offered on any channel, it will harm the customer experience (CX). In such a circumstance, deploying a POS system built for multi-site store networks that takes care of the maintenance of the website and all the locations in the chain simultaneously is a blessing for the retail sector. The point of sale is now an important part of an eCommerce plan for a business and a key part of its ongoing marketing strategy. Drive Loyalty and Sales Using Your Omnichannel POS A retailer's point of sale is the hub of every business action, wherein sales, marketing, inventory, customer management and customer service merge. But what many still don't realize is its powerful role in unlocking customer loyalty and higher revenue. With a modern and adaptable point-of-sale system, lengthy transaction times are minimized and may be boosted while simultaneously processing more consumers, enhancing the customer experience. Your omnichannel POS should permit the configuration of several payment methods. Customers can choose various payment methods, such as credit cards, digital wallets, PayPal, and cash. POS data should be utilized in all company decisions in today's society. Additionally, POS data is essential for merchandise planning. For example, if a product is not selling quickly enough, sell-through and sales-by-margin analytics can influence your pricing decisions and allow you to adjust accordingly. A common misconception about POS is that it is only a point of contact between your clients and your business. However, when its tremendous capabilities are utilized, it becomes a tool that helps you understand your clients, enhance their experience, and guarantee you are prepared to meet their demands. Importance of Using POS and Ecommerce Integration Combining CRM and POS software enables staff members to review and update client information instantly. You can develop new sales methods based on customers' interests and previous purchases. The omnichannel point of sale integrates with Tally, Quickbooks, etc. You may export order receipts from all channels directly. With omnichannel POS, your firm is accessible to customers 24 hours a day. Customers can purchase at one store and receive delivery from another, as well as other choices designed to improve the shopping experience. A retail eCommerce platform with seamless integration benefits both businesses and customers. Bottom Line Innovation in omnichannel retailing and investment in the POS system's digitization helps track and fulfill online, and offline customer needs. It goes without saying that the future of POS and retail are closely intertwined. In the coming years, POS will see a radical shift. Now is the optimal time for laggards to catch up or risk falling behind.

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POS RETAIL

A pivot to customer and supporting the shopping journeys

Article | May 20, 2022

ABC Fine Wine & SpiritsOracle Retail Cross Talk is our favorite event of the year. Across the 2.5 days, we create authentic connections across our retail community so you can learn from each other. We recruit 25-30 global retailers to share their experiences in case studies, panel discussions, or fireside chats. We are thrilled to host a panel discussion with ABC Fine Wine & Spirits and Estee Lauder. Delivering a great omnichannel retail experience takes the right people, process, and technology to earn shopper loyalty by offering engaging and seamless experiences across more than 70 unique customer journeys. Widespread curbside pick-up, flexible store environments, buy online, pick-up in-store (BOPIS) protocols–these new norms have dramatically accelerated in-store adaptation and innovation. As brands dive deeper for new ways to maximize the customer experience—and adapt to the rapidly changing world—they must lean into agile technology. Join this discussion to hear how ABC Fine Wine & Spirits and Estee Lauder are tackling today’s challenges and planning for the future. Estee Lauder Platform Discussion: Stores and Omnichannel As customers continue to evolve the omnichannel retail journey, you can provide them with engaging, seamless experiences while refining operations across point-of-service, ecommerce, and order management systems. Join us at Cross Talk to learn how Oracle Retail’s omnichannel modern retail solutions bridge the productivity gaps between the online and traditional point-of-sale functionality, improve store associate effectiveness, increase sales, and ultimately personalize the customer experience.

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POS SOLUTIONS

Digital Payments – Preferred Way To Exchange Money

Article | March 22, 2022

In the past several years, the evolution of the payments industry has been remarkable. The digital payment business is expanding fast and is an open area for competitors. Globally, the emergence and implementation of digital payment solutions results from diverse requirements. The digital payments ecosystem is being propelled by three significant factors: technology, customer demand, and regulations. Insights Into Digital Payments Evolution The Internet of Things, APIs, point of sale (POS), mobile wallets, and tokenization create a seamless payments ecosystem by digitally connecting every industry with the payments environment. Consumer demand drivers can be broken down into subcategories, such as real-time payments, a better user experience, and personalization. In 2021, the market for digital payments was estimated at USD 7.36 trillion. It is expected to reach USD 15.27 trillion by 2027, with a CAGR of 12.38% between 2022 and 2027. The technical improvements of smartphones, digital payment cards, and point-of-sale terminals in retail stores are driving the expansion of the industry. According to American Express, the COVID-19 pandemic significantly impacted cardholder spending. Companies are offering contactless payment options to attract customers. This has made the contactless function a global competitive advantage for companies. In light of the preceding progress and development, let's explore what 2022 has in store for you. Look closely at any changes to digital payment methods that could be important in 2022. The Most Prevalent Digital Payment Trends – 2022 Biometric Authentication In 2022, biometric authentication will increase as a trend in the digital payment industry. Biometric authentication utilizes a person's biological and anatomical traits. In addition to fingerprint scanners, face recognition, iris recognition, heartbeat analysis, and vein mapping, the verification process also incorporates fingerprint scanners. It is a very secure payment system based on the unique qualities of each individual. Additionally, it helps establish consumer loyalty and trust. Contactless Payments Customers may make contactless payments by just waving their smartphone in front of the reader. Thus, the payment method becomes faster and more convenient than card insertion. Contactless payments are more secure due to the rapid transfer of encrypted data to the point-of-sale gadget. Mobile Point of Sale Mobile-point-of-sale (mPOS) is a breakthrough technology since it liberates retailers from storefronts and in-store payments. Instead, it is a portable register that operates on a tablet, smartphone, or mobile device. Mobile POS has significantly altered a store's payment procedure by making it more efficient and adaptable. According to Global Market Insights, mPOS will grow at a 19% CAGR between 2020 and 2026. Mobile Wallet Transaction According to Juniper Research, digital and mobile wallet usage will surpass 4.4 billion by 2025. Mobile wallets do not require a real bank account and keep all payment information securely and compactly. This is enabled through Near Field Communication (NFC) technology, which allows devices in close proximity to communicate and share data quickly. With the rise in demand for contactless payments, NFC has become a prominent term in digital payments. Final Word There are many proven ways to send money around the world. It is essential to consider how money moves across borders. The answer depends on the payment's context. Today's businesses want diverse and straightforward methods for international money transfers. The choices available to enterprises range from SWIFT and ACH transfers to digital wallets and cheques to credit cards and even crypto money. Digital payments enable organizations to conduct money transfers efficiently, transparently, and cost-effectively. This will encourage the global economy to continue expanding and strengthening further.

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POS RETAIL

Top Reasons Businesses Choose Cloud-based POS Systems

Article | May 20, 2022

Digital innovations make a significant impact on the payment business. Point-of-sale is one such innovation that eases the payment mode. Traditional POS systems face several obstacles, such as data storage on local servers, higher upfront payments, limited access to the data, and higher costs. On the contrary, a cloud-based POS system is easier and offers more agility and access, making the payment process seamless and less time taking. Customer expectations are constantly changing regarding seamless online and offline payment processes. Cloud-based POS systems ensure the best possible customer experience while staying relevant to the rapidly evolving technology. Making the lives of the customers easier is the primary goal of the payment service provider. Deciding Between Getting a Traditional or A Cloud-Based POS System? POS software has improved over the past decade, and many firms have hopped on the POS system bandwagon. There are different types of POS systems available, and you may get confused, especially if you are new to POS. Purchasing a POS system is a long-term investment and should not be made without extensive research and knowledge. It would be best to compare the pros and cons of traditional and cloud-based POS options. Identify your business's needs and select the right POS system. On-site or existing POS is an old method. The data is stored on local servers and in closed networks. It is commonly known that standard POS systems can be complex and time-consuming. Also, installing large hardware adds to the cost of getting started. If you use older methods, you might be able to access data on-site, but you could lose it. A cloud-based POS is easy to use and easy to get to. The cloud-based POS system is adaptable and can easily add new modules or apps from other corporates. The software is rented by the month or year. Methods that use the cloud allow mobile access which means you can leverage the functionality of mobile POS without fully implementing a mobile POS system. POS software that runs in the cloud is also automatically backed up. Cloud-based POS software offers incredible benefits for your business. Reasons for Opting for a Cloud-based POS System Cloud POS Systems Are More Secure A cloud-based POS system lowers all types of risks due to stringent security standards. Cloud technology allows the POS software to automatically backup the data and sync via remote servers. The regular updating of the system increases the security level of the software. Remote System Access Switching to a cloud-based POS system allows you to access your back-office functionality from anywhere. This capability gives you the ability to receive important updates regarding inventory or vendor issues on your mobile or home computer. You will also benefit from the security of cloud backup for your data. Cost-effective Cloud-based POS may appear to be more expensive than conventional POS systems. Nevertheless, cloud-based technologies are preferable for SMBs. In contrast to traditional POS systems, cloud-based SaaS has no upfront costs and has low monthly rates. Automatic software updates are delivered, and the system can update itself. Better Customer Service Cloud POS is compatible with various payment options and can send invoices through email or SMS. This enhances the purchase experience for your brand's customers. Customers interested in simple technology like simple processes are thus satisfied with the commercial services a POS system delivers. By choosing a cloud-based POS system, you'll always be able to meet customer needs quickly. Also, remember that you can get updates, which are meant to change some features to fit how people use them. Conclusion We’ve seen a few reasons that why you should consider transitioning to a cloud-based point-of-sale system, but the list is unlimited. If you have not considered implementing a point-of-sale system, now is the time to do so. The most prominent upside is that a sound POS system facilitates sales and increases the capacity to attract more clients.

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Spotlight

POS Portal

POS Portal is all things Payments. We enable commerce online, offline and everywhere. Simply put, we bring together POS hardware, software and unparalleled customer service to facilitate commerce everywhere you can imagine. POS Portal knows how to enable success with businesses because we are the leader of innovation, technology and logistics in the Point-of-Sale ecosphere. We distribute over 10,000 mobile and traditional POS devices every month and we play host to the largest referral partner network in the industry. We also provide the industry’s leading CRM tool. Founded in 2000, POS Portal remains committed to continuing the relentless pursuit of our corporate mission: To provide exceptional customer service and point-of-sale innovation to merchants.

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POS SOLUTIONS

Acrelec Partners with PAR Technology to Upgrade Its Kiosk, Drive-Thru, and Digital Menu Board POS Capabilities

Acrelec | April 29, 2022

Acrelec, a global technology company reinventing the customer experience for restaurants and retail brands, completed its integration with Brink POS® software and Punchh Loyalty platform from ParTech, a leading global provider of point of sale (POS) software. This partnership and integration will allow PAR customers to benefit from Acrelec kiosks, drive-thru, and digital menu boards. When it comes to self-ordering kiosk technology, drive-thru, and digital menu boards, a complete POS integration allows for a seamless customer experience. It removes operational frictions—avoiding errors and simplifying the build and run of IT projects. "When testing and rolling-out new technology in restaurants, it is vital that technology providers partner together for the benefit of the brands and their consumers. We're confident that PAR customers will greatly benefit from accessing Acrelec technology as an additional option for serving their guests." Acrelec Innovation & Marketing Director Thibaud Denolle Acrelec counts over 80,000 installations around the world in 70 countries and nearly 1,000 employees, including three manufacturing plants and a 150-person software division. They work with iconic brands such as McDonald's, Dunkin', Burger King, KFC, and Taco Bell, providing an entire ecosystem of technology solutions for QSR and Fast Casual restaurants. About Acrelec Acrelec is a global technology company focused on reinventing the customer experience for restaurant and retail brands. Leveraging decades of software, hardware, and service/support expertise, Acrelec develops and integrates new platforms that increase customer engagement, optimize efficiency and improve operations. Serving nearly 70 global customers—including iconic brands such as McDonald's and Dunkin'—Acrelec counts over 80,000 installations in 70 countries, bringing its robust tech ecosystem for drive-thru solutions, self-order kiosk, self-checkout, and click and collect to people worldwide. With nearly 1,000 employees around the globe, Acrelec collaborates with customers and partners to design, create, build, and support the world's leading smart stores. Never satisfied with the status quo, Acrelec's passion is in delivering breakthroughs that drive business results for their customers.

Read More

RESTAURANT POS

GoTab Expands Its Integrated Partner Ecosystem with New Best-of-breed Technology

GoTab | April 27, 2022

GoTab launched its own API Developer Portal for integrated partnerships. As the next-generation restaurant commerce platform, GoTab is rapidly developing and curating its network of best-of-breed technology partners. Additionally, it has appointed Chris Jennings as Technical Director of Integrations. He will be responsible for developing and implementing the new portal's API strategy, establishing a technical route to market for new technologies, and managing integrated partners pre and post-launch. GoTab's integrated network of partners includes inventory management software such as YellowDog, CraftPeak, and Barack, which enables operators to monitor and optimize product availability and quality and sales and revenue data in real-time and in real-time one location. Additionally, GoTab operators rely on labor-management tools such as 7Shifts and CTUIT to estimate staffing requirements and save time and effort spent managing personnel schedules. Apart from seamless back-of-house connectivity and linked capabilities, GoTab's partner network assists operators in promoting their brand. For example, through multiple communication channels like SMS, online, and email, connected systems such as Klaviyo and Wisely powered by Olo enable automated marketing and data insight to build guest relationships and increase consumer engagement. Likewise, protecting a brand's reputation in a digital environment is made more accessible by networked systems like Marqii. GoTab responds by integrating with third-party delivery aggregators such as Novadine and Otter and direct links to DoorDash, UberEats, and others. Jennings joined GoTab from Vend, where he was responsible for the retail POS software company's North American payment partnerships strategy. Before that, he spent over a decade at Mercury (now Worldpay at FIS), overseeing developer integration and developing APIs and a comprehensive developer portal.

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RESTAURANT POS

Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

Sparkfly | April 25, 2022

Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies to create deeper and more meaningful connections with customers, announced today they have been selected by Bojangles to transform the brand’s personalized engagement and eClub programs at each of its locations across the country. Sparkfly will help Bojangles integrate the brand’s point-of-sale (POS) systems with its offer management platform to connect the entire customer engagement experience. The Charlotte-based quick service restaurant (QSR) brand and its franchisees operate more than 770 restaurants system-wide in 14 states. Upon completion of the integration, Bojangles’ online and in-store POS transactions will be fully integrated and normalized, offering mobile app users a modernized digital customer experience that operates in any location, on any mobile device, or from any computer. The addition of a digital wallet to its mobile app, Bojangles, will streamline the flow of transactional data, enabling the brand to deliver real-time personalized offers in collaboration with their marketing and service cloud platforms, and acquire new customers. Bojangles’ new mobile app campaign is expected to officially launch to consumers in May 2022. “We are excited to partner with Bojangles to help them build a best-in-class mobile app and digital experience for their customers. At our core, we exist to empower QSR brands to be more innovative through a modernized approach to real-time data collection and personalized offers; this 360-degree customer engagement strategy is sure to transform the customer experience and positively impact the overall dining experience.” Sparkfly Founder and CEO Catherine Tabor “Sparkfly will be a great partner for Bojangles as we redefine the way our consumers experience, purchase, and engage with us by enhancing our mobile app and POS ecosystems to deliver a modern and seamless engagement and ordering journey for millions of our customers,” said Sergio Perez, Sr. Director of Omnichannel at Bojangles. Incentive Program With Sparkfly’s offer management capabilities, Bojangles can acquire new customers, collect transactional data, issue personalized offers through any form of media or distribution channel and redeem as part of an online order or through single-scan technology at the POS. Bojangles Mobile App Campaigns Through Sparkfly’s mobile wallet technology, Bojangles can make all offers available directly to customers in their mobile app, which can be used seamlessly online and via in-app ordering. In-Restaurant Technology Intelligence Sparkfly’s bi-directional POS integration will power Bojangles’s real-time communication of all transactional data to other marketing and analytics technologies, breaking down marketing data silos and establishing a true 360-degree view of their customer. Frictionless Online Ordering Sparkfly’s Smart Landing Page technology will reduce offer-to-online ordering friction for Bojangles customers, allowing them to redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines the brand’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS. About Sparkfly Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Del Taco, Bloomin’ Brands, and Great Clips unify customer engagement technologies to create deeper and more meaningful connections with customers. Through strategy and implementation of our platform, Sparkfly provides real time POS connectivity, offer management and loyalty, mobile loyalty wallets and real-time capture of transactional data. Connect, innovate and grow with Sparkfly. About Bojangles, Inc. Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states.

Read More

POS SOLUTIONS

Acrelec Partners with PAR Technology to Upgrade Its Kiosk, Drive-Thru, and Digital Menu Board POS Capabilities

Acrelec | April 29, 2022

Acrelec, a global technology company reinventing the customer experience for restaurants and retail brands, completed its integration with Brink POS® software and Punchh Loyalty platform from ParTech, a leading global provider of point of sale (POS) software. This partnership and integration will allow PAR customers to benefit from Acrelec kiosks, drive-thru, and digital menu boards. When it comes to self-ordering kiosk technology, drive-thru, and digital menu boards, a complete POS integration allows for a seamless customer experience. It removes operational frictions—avoiding errors and simplifying the build and run of IT projects. "When testing and rolling-out new technology in restaurants, it is vital that technology providers partner together for the benefit of the brands and their consumers. We're confident that PAR customers will greatly benefit from accessing Acrelec technology as an additional option for serving their guests." Acrelec Innovation & Marketing Director Thibaud Denolle Acrelec counts over 80,000 installations around the world in 70 countries and nearly 1,000 employees, including three manufacturing plants and a 150-person software division. They work with iconic brands such as McDonald's, Dunkin', Burger King, KFC, and Taco Bell, providing an entire ecosystem of technology solutions for QSR and Fast Casual restaurants. About Acrelec Acrelec is a global technology company focused on reinventing the customer experience for restaurant and retail brands. Leveraging decades of software, hardware, and service/support expertise, Acrelec develops and integrates new platforms that increase customer engagement, optimize efficiency and improve operations. Serving nearly 70 global customers—including iconic brands such as McDonald's and Dunkin'—Acrelec counts over 80,000 installations in 70 countries, bringing its robust tech ecosystem for drive-thru solutions, self-order kiosk, self-checkout, and click and collect to people worldwide. With nearly 1,000 employees around the globe, Acrelec collaborates with customers and partners to design, create, build, and support the world's leading smart stores. Never satisfied with the status quo, Acrelec's passion is in delivering breakthroughs that drive business results for their customers.

Read More

RESTAURANT POS

GoTab Expands Its Integrated Partner Ecosystem with New Best-of-breed Technology

GoTab | April 27, 2022

GoTab launched its own API Developer Portal for integrated partnerships. As the next-generation restaurant commerce platform, GoTab is rapidly developing and curating its network of best-of-breed technology partners. Additionally, it has appointed Chris Jennings as Technical Director of Integrations. He will be responsible for developing and implementing the new portal's API strategy, establishing a technical route to market for new technologies, and managing integrated partners pre and post-launch. GoTab's integrated network of partners includes inventory management software such as YellowDog, CraftPeak, and Barack, which enables operators to monitor and optimize product availability and quality and sales and revenue data in real-time and in real-time one location. Additionally, GoTab operators rely on labor-management tools such as 7Shifts and CTUIT to estimate staffing requirements and save time and effort spent managing personnel schedules. Apart from seamless back-of-house connectivity and linked capabilities, GoTab's partner network assists operators in promoting their brand. For example, through multiple communication channels like SMS, online, and email, connected systems such as Klaviyo and Wisely powered by Olo enable automated marketing and data insight to build guest relationships and increase consumer engagement. Likewise, protecting a brand's reputation in a digital environment is made more accessible by networked systems like Marqii. GoTab responds by integrating with third-party delivery aggregators such as Novadine and Otter and direct links to DoorDash, UberEats, and others. Jennings joined GoTab from Vend, where he was responsible for the retail POS software company's North American payment partnerships strategy. Before that, he spent over a decade at Mercury (now Worldpay at FIS), overseeing developer integration and developing APIs and a comprehensive developer portal.

Read More

RESTAURANT POS

Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

Sparkfly | April 25, 2022

Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies to create deeper and more meaningful connections with customers, announced today they have been selected by Bojangles to transform the brand’s personalized engagement and eClub programs at each of its locations across the country. Sparkfly will help Bojangles integrate the brand’s point-of-sale (POS) systems with its offer management platform to connect the entire customer engagement experience. The Charlotte-based quick service restaurant (QSR) brand and its franchisees operate more than 770 restaurants system-wide in 14 states. Upon completion of the integration, Bojangles’ online and in-store POS transactions will be fully integrated and normalized, offering mobile app users a modernized digital customer experience that operates in any location, on any mobile device, or from any computer. The addition of a digital wallet to its mobile app, Bojangles, will streamline the flow of transactional data, enabling the brand to deliver real-time personalized offers in collaboration with their marketing and service cloud platforms, and acquire new customers. Bojangles’ new mobile app campaign is expected to officially launch to consumers in May 2022. “We are excited to partner with Bojangles to help them build a best-in-class mobile app and digital experience for their customers. At our core, we exist to empower QSR brands to be more innovative through a modernized approach to real-time data collection and personalized offers; this 360-degree customer engagement strategy is sure to transform the customer experience and positively impact the overall dining experience.” Sparkfly Founder and CEO Catherine Tabor “Sparkfly will be a great partner for Bojangles as we redefine the way our consumers experience, purchase, and engage with us by enhancing our mobile app and POS ecosystems to deliver a modern and seamless engagement and ordering journey for millions of our customers,” said Sergio Perez, Sr. Director of Omnichannel at Bojangles. Incentive Program With Sparkfly’s offer management capabilities, Bojangles can acquire new customers, collect transactional data, issue personalized offers through any form of media or distribution channel and redeem as part of an online order or through single-scan technology at the POS. Bojangles Mobile App Campaigns Through Sparkfly’s mobile wallet technology, Bojangles can make all offers available directly to customers in their mobile app, which can be used seamlessly online and via in-app ordering. In-Restaurant Technology Intelligence Sparkfly’s bi-directional POS integration will power Bojangles’s real-time communication of all transactional data to other marketing and analytics technologies, breaking down marketing data silos and establishing a true 360-degree view of their customer. Frictionless Online Ordering Sparkfly’s Smart Landing Page technology will reduce offer-to-online ordering friction for Bojangles customers, allowing them to redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines the brand’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS. About Sparkfly Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Del Taco, Bloomin’ Brands, and Great Clips unify customer engagement technologies to create deeper and more meaningful connections with customers. Through strategy and implementation of our platform, Sparkfly provides real time POS connectivity, offer management and loyalty, mobile loyalty wallets and real-time capture of transactional data. Connect, innovate and grow with Sparkfly. About Bojangles, Inc. Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states.

Read More

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