How physical retailers can combat online competitors with experiential retail

ANDREW LITTLE | August 27, 2019

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Consumers today have more shopping options than ever before. With online retail giants such as Amazon continuing to challenge traditional brick and mortar stores, retailers have been forced to change their strategy when looking to attract shoppers. As a solution, retail properties have looked to experiences to captivate shoppers and in turn drive them back into physical retail locations. With physical retail continuing to adapt to changing times, the most recent trend is on items, services, and experiences that require human presence. This is achieved in many different ways, from increasing restaurants and entertainment locations inside properties, to incorporating fitness studios and gyms among traditional retail. Another way in which malls and mixed-use properties implement this strategy is by incorporating events with their properties, with most offering a regular schedule of entertaining activities.

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Kesslers are an exciting and innovative creator of displays, shop environments and merchandising solutions for retailers and brands across the globe. The team pride themselves on designing and manufacturing truly outstanding pieces which harness the right mix of eye-catching features, engaging technology and sustainable solutions for each and every brief.

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