How physical retail provides opportunities for consumer outreach

MARCI WEISLER | February 11, 2020

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As we come off another holiday season, it's worth taking a look at how the customer journey has changed, the role retail plays in the journey and what 2020 holds for innovative brands and retailers alike. Only a small minority of consumers these days are brand loyal according to a recent McKinsey  report. Most consumers prefer to be in "shopping around" mode instead. Add to that the waning influence of TV advertising. Against this backdrop, it's clear that brand and retail marketers are challenged and need to change up their game. In a world in which TV advertising has lost much of its power, innovative retailers and brands have an opportunity to command consumers' attention through integrated marketing initiatives that include digital experiences and product sampling.

Spotlight

Douglas

Douglas is a leading company in the beauty care sector in Europe. With more than 2,500 stores in prime locations across 19 European countries, Douglas holds a strong market position.In the past financial year 2016/2017 (October 1, 2016 until September 30, 2017), Douglas and its subsidiaries generated annual sales of approximately EUR 2.8 billion.Its multi-channel offering – which is well integrated across the stores, online shop and mobile application – as well as its continually updated offering of more than 38,000 products make Douglas the frontrunner in the growing selective beauty market.

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Spotlight

Douglas

Douglas is a leading company in the beauty care sector in Europe. With more than 2,500 stores in prime locations across 19 European countries, Douglas holds a strong market position.In the past financial year 2016/2017 (October 1, 2016 until September 30, 2017), Douglas and its subsidiaries generated annual sales of approximately EUR 2.8 billion.Its multi-channel offering – which is well integrated across the stores, online shop and mobile application – as well as its continually updated offering of more than 38,000 products make Douglas the frontrunner in the growing selective beauty market.

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