How Online Retailers Can Beat the Holiday Season

ANTHONY NG MONICA | October 17, 2019

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Huge discounts and campaigns mean more clicks and more customers. For example, Amazon.com's Prime Day has ballooned in just four years to a 48-hour online shopping bonanza, which this year raked in a whopping $7.9 billion and sold 175 million products. Then there’s Black Friday, which has grown from one day to one week of slashed prices. Customers are driven by deals, and retailers go above and beyond in an attempt to cater to these key sales periods. But it's not all positive e-commerce margins take a beating and outlets continue to miss their opportunity to maximize profit over such critical holiday seasons.

Spotlight

Murphy USA

Murphy USA is proud to be one of the highest volume convenience retailers in the United States. Headquartered in El Dorado, Murphy USA opened its first store in Chattanooga, Tenn., inDecember 1996. Today, Murphy USA operates more than 1,270 stores in 23 states and employs more than 9,000 people. The stores provide quality, low-priced fuels and outstanding service to nearly 2 million customers every day to get them where they need to go.

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Spotlight

Murphy USA

Murphy USA is proud to be one of the highest volume convenience retailers in the United States. Headquartered in El Dorado, Murphy USA opened its first store in Chattanooga, Tenn., inDecember 1996. Today, Murphy USA operates more than 1,270 stores in 23 states and employs more than 9,000 people. The stores provide quality, low-priced fuels and outstanding service to nearly 2 million customers every day to get them where they need to go.

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