How Online Retailers Can Beat the Holiday Season

ANTHONY NG MONICA | October 17, 2019

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Huge discounts and campaigns mean more clicks and more customers. For example, Amazon.com's Prime Day has ballooned in just four years to a 48-hour online shopping bonanza, which this year raked in a whopping $7.9 billion and sold 175 million products. Then there’s Black Friday, which has grown from one day to one week of slashed prices. Customers are driven by deals, and retailers go above and beyond in an attempt to cater to these key sales periods. But it's not all positive e-commerce margins take a beating and outlets continue to miss their opportunity to maximize profit over such critical holiday seasons.

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