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How Nike Leaving Amazon Has Changed the Face of Retail
JENNIFER SAIBIL | January 29, 2020
Socialize is a socially-led creative & media agency, awarded as one of the most effective independent agencies in MENA by the Effies Index and ranked amongst Dubai's top 50 SMEs.
Article | March 29, 2020
The coronavirus outbreak has been particularly lethal for the retail sector. The industry has been dealing with a variety of problems from store shutdowns to declines in tourism to a drop in demand for products considered non-essential. The SPDR S&P Retail ETF has fallen 25% this month, compared with a 14% decline for the S&P 500 Index. Before answering that question, we should take a look at the status of the current pandemic and its impact on the economy. Cases of COVID-19, the illness caused by the new coronavirus, have reached more than 600,000 worldwide. The U.S. now has the largest number of confirmed cases in the world, surpassing China and Italy. On a seasonally-adjusted basis, U.S. jobless claims surged to more than 3 million for the week ending March 21 a new record due to disruption from the outbreak, according to the U.S. Department of Labor.
Under orders to stay home, millions of Americans have turned to online marketplaces like Amazon to order much-needed essentials like toilet paper, food, hand sanitizer and cold medicine. In lieu of neighborhood supermarkets, consumers are relying on online grocery delivery services like Amazon Fresh, resulting in a cascade of delays and out-of-stock notices amid the unexpected rise in demand. Amazon has hired more than 100,000 new warehouse and delivery workers since March to help manage the surge in orders, and it’s planning to bring on 75,000 more workers. The unprecedented demand has propelled shares of Amazon to fresh highs. The stock hit an all-time high on April 16 and is up more than 28% for the year, compared with an 11% decline for the S&P 500. Investors have flocked to Amazon and other stay-at-home stocks like Netflix and Zoom in recent months, as consumers have come to depend on their services amid the lockdown.
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In the retail industry, holiday shopping accounts for about 20 percent of annual sales. In the final few weeks of the year, it’s easy for retailers to feel overwhelmed with not only an influx of shoppers but the added pressure of needing to tie up loose ends before January 1st. These weeks can make or break the year and creating a positive customer experience that’s memorable is essential for continued success. For this reason, retailers need to strive for 100 percent Brand Uptime in order to meet customer expectations, maximize sales and revenue, and deliver a positive customer experience. The preparation must have an omnichannel focus. It starts with digital realms such as ensuring your website can handle the influx of visitors in the weeks leading up to the new year as well as the months following. But for most retailers, the key factor will be how well they prepare brick-and-mortar stores for increased inventory and foot traffic.
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