How mobile engagement is reinventing brick and mortar retail

| February 27, 2018

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Judging by the trade press, retail mobile mania is in full swing, and it’s imperative to maintaining the relevance of the brick-and-mortar store. New research from CFI Group1, however, indicates that just 27% of consumers have been on the receiving end of assistance from mobile technology-wielding retail associates. In some segments, like grocery stores, the figure is far lower, with just 13% of consumers having been assisted by mobile device-enabled associates. Large-format value stores fared slightly better, with just more than a quarter of consumers reporting having been assisted by an associate with a mobile device. Traditional department stores performed best with 31% of consumers having been assisted by a mobile-enabled associate for purposes other than checkout.

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Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot.

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