How mobile engagement is reinventing brick and mortar retail

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Judging by the trade press, retail mobile mania is in full swing, and it’s imperative to maintaining the relevance of the brick-and-mortar store. New research from CFI Group1, however, indicates that just 27% of consumers have been on the receiving end of assistance from mobile technology-wielding retail associates. In some segments, like grocery stores, the figure is far lower, with just 13% of consumers having been assisted by mobile device-enabled associates. Large-format value stores fared slightly better, with just more than a quarter of consumers reporting having been assisted by an associate with a mobile device. Traditional department stores performed best with 31% of consumers having been assisted by a mobile-enabled associate for purposes other than checkout.

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Celerant Technology

Celerant is a leading provider of innovative end-to-end retail commerce software that maximizes business growth and efficiency for startup to enterprise businesses. We supplement the power and simplicity of our retail commerce software for in-store and eCommerce with an experienced team, online marketing services, industry-specific functionalities and features, and flexible pricing models to enable retailers to focus on their business, not their software.

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