How mixed reality can help the brick-and-mortar keep up with Amazon

MARK HARDY | November 9, 2018

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Amazon may be the biggest threat to brick-and-mortar retailers right now, but it's far from catastrophic: only about 13 percent of all retail activity in the U.S. happens online. In fact, Amazon's moves in recent years toward establishing a presence in the physical world show that it sees brick-and-mortar as a key part of the future of retail. What's really intriguing, though, is that these recent maneuvers also hint at how traditional retailers can stay competitive with the e-commerce giant: by offering stress-free returns, enabling in-store pickup for online orders, and getting store layout just right to optimize customer experience. And if you're daunted by the magnitude of those tasks, take heart: mixed reality solutions currently on the market can help with all three by simplifying the store layout quandaries they pose. Here's a look at how. Amazon's partnership with Kohl's lets online shoppers return items at physical Kohl's locations, eliminating one of the biggest headaches of shopping online. Brick-and-mortar retailers should take note: returns are now something online shoppers expect to be not only allowed but also easy.

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POS Solutions

Since 1999, POS solutions has been a full service point of sale solutions provider and certified Aloha POS reseller for central Texas. POS Solutions offers local onsite support, point of sale systems, and hosted cloud applications that help you operate your restaurant efficiently and add to your bottom line. We offer a custom suite of restaurant tools including EMV solutions, table-side ordering, iPads, payment processing, multi-store configuration, ordering taking, guest engagement and kitchen production.

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