How Marketplaces and Social Media Are Disrupting Global Ecommerce

CRAIG WITT | October 16, 2018

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When companies make plans to expand into new geographies particularly emerging markets like the BRIC nations (Brazil, Russia, India, China)they often consider launching multilingual websites to serve those new global customers.That seems like a smart play. Localized corporate websites are a proven way to market and sell to Western customers who speak a different language. An expertly translated, culturally accurate website can be the foundation for a global e-commerce strategy.However, many tech-savvy, mobile-first customers in emerging markets are not partial to company websites. Instead, they flock to virtual marketplaces hosted by third parties, such as China’s Tmall. They’re also using “Buy” buttons on social media channels as a seamless way to purchase items recommended by friends and family.Read on to learn how you can accelerate your expansion into virtual markets and offsite social commerce.

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