How manufacturers and dealers can partner in online retail

BOB HEIDENREICH | September 22, 2019

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I think our industry is missing out on an opportunity for manufacturers in online retail, with product pickup at independent lumberyards. So many manufacturers that are too eager to sell products from their own websites don’t consider how it affects their distribution network. One decking manufacturer once began selling their products online at a price so low they undercut all of their dealers. Another company did the same thing with its lighting products. Both companies, in the end, alienated their loyal dealers. In the independent lumberyard business, a lot of us don’t have the assets or the knowledge or skillsets to be able to be able to create a viable online store. Granted, anyone can make one via eBay or Amazon, and you can get some online presence, but I think a better alternative would be to get the manufactures to team up with independent lumberyards by setting up a website to sell their product, and then make the product available for local pick up at the retail level.

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Town Sports International

Town Sports International (TSI) is a key player in the fitness and exercise space in the Northeast. We operate over 150 clubs in 9 states and service almost 500,000 members who come to us to meet their fitness goals. Those members know us as NYSC, BSC, PSC, WSC, Lucille Roberts, TMPL Gyms, and Total Woman Gym + Spa.

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