How is adidas faring on india E-commerce?

| October 18, 2018

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Moving toward direct-to-consumer e-commerce By the third quarter of 2017, Nike's sales growth had effectively fallen off to nothing, while its profits dropped an alarming 24 percent. Adidas fared better during the same period, seeing a 20 percent annualized growth in the second quarter of the same year.

Spotlight

StubHub

StubHub is the world’s largest event marketplace with tickets available for more than 10 million live sports, music and theater events in more than 40 countries. We enable fans to buy and sell tickets whenever and wherever they are through our desktop and mobile experiences. Through a variety of partnerships and ongoing refinements to our tech stack, we’re always looking for ways to improve our product offering and connect even more people with live events, worldwide. Our global and North American business partners include more than 60 in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement, as well as the O2 Arena and Tottenham Hotspur in the UK.

OTHER ARTICLES

How SMEs can emulate the success of Amazon through ecommerce personalization

Article | February 10, 2020

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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Walmart will cut store hours starting Sunday to give workers time to restock

Article | February 10, 2020

Walmart Inc., the biggest U.S. retailer, will cut its store operating hours starting Sunday to give its workers time to restock shelves as the coronavirus outbreak intensifies. The pandemic is prompting Americans to buy more groceries and other daily necessities, often emptying shelves in anticipation of an extended period of so-called social distancing or self-isolation. The number of confirmed Covid-19 cases globally has risen to almost 152,000, with deaths nearing 5,700. “I don’t think any of us have been through an experience like this,” Dacona Smith, Walmart’s U.S. executive vice president and chief operating officer, said in a statement, adding that the change is to ensure “associates are able to stock the products” that are in demand. Stores and neighborhood markets some operating as long as 24 hours a day will open from 6 a.m. to 11 p.m., while those with shorter hours will retain their existing schedules, the Bentonville, Ark.-based company said.

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How to Boost Donations Through Online Point-of-Sale Fundraising

Article | February 10, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

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E-commerce Market & Trends: A Report On How India Sells & Shops

Article | February 10, 2020

You have to be living in a cave if you haven’t experienced e-commerce already! No, we aren’t really bluffing when we say this. With a business model that is growing steadily at 23% year-over-year, aren’t e-commerce markets the place to be? Further, to add on, 2020 has been a year like no other in recent history. The events of the coronavirus pandemic that marked its spread on a global scale, worked wonders in bringing us closer to e-commerce than we ever were. The e-commerce industry was the backbone of humanity amidst the time of pandemic and uncertain lockdowns across different countries around the globe. Considering the fact that e-commerce has been suited to the trend amidst the pandemic, let’s have a look at how the world’s largest democratic, India, which is also one of the hot spots for e-commerce giants, has kept up with its buying and selling during 2020. Let’s get started! The total “your order is placed successfully” notification so far: Beginning its spree of three months, lockdown in the country was enforced in the last week of March. Being the innovators of ‘jugaad’(alternative way of solving or fixing a problem), Indian’s were prepared for the event, giving the e-commerce sites, a taste of dip with 2.40% on the overall orders placed (Yes, we should also consider the events of lockdown on courier facilities). However, this wasn’t it as the highest dip was about to come in April 2020, giving a 10% blow to the e-commerce industry. While these were the lower points, the e-commerce industry has experienced a boom in orders placed after April, marking the highest for the year with July. However, we are not done with the sales yet! Wonder which particular segment was the king of sales amidst the entire pandemic drama? Guess… Seems like we Indians love our gadgets really well, yes, it was the electronics! With ‘unlock 1.0’ in action, we had our carts prepared for checking out, the e-commerce industry in India witnessed a growth of 162%. However, this was just a mere aid to the losses as June faced a setback again! Interestingly, September marked a change in the charts, making the highest number of orders placed in e-commerce platforms, marking a 43% spike in electronic sales. How Indians sold in 2020! 2020 has been a year like no other (in both senses of the word). The extended lockdowns and social distancing helped our local kiranas (General Store) to share the platform beside some large enterprises, allowing businesses of all forms to adapt to hyper-local e-commerce. Conclusion Ecommerce has earned its rightful place as the most preferred shopping mode for us Indians. Thankfully, the markets have picked up with their pace, post the events of Unlock 1.0. For any business, one of the best news that they can conclude the year with is the fact that consumers are no longer using digital platforms for their daily needs. Online platforms have earned their rightful place, making it the perfect time to depend on e-commerce business. Lastly, have also secured the 9th position in global growth.

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Spotlight

StubHub

StubHub is the world’s largest event marketplace with tickets available for more than 10 million live sports, music and theater events in more than 40 countries. We enable fans to buy and sell tickets whenever and wherever they are through our desktop and mobile experiences. Through a variety of partnerships and ongoing refinements to our tech stack, we’re always looking for ways to improve our product offering and connect even more people with live events, worldwide. Our global and North American business partners include more than 60 in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement, as well as the O2 Arena and Tottenham Hotspur in the UK.

Events