How interactive retail kiosks enhance holiday shopping experience

MELISSA HARWARD | December 3, 2019

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As the weather gets colder and the annual big shopping season looms, retailers of all kinds are transforming storefronts into winter wonderlands to welcome the upcoming holiday season. For most, Black Friday, marks the launch of the holiday shopping season. However, a report by the National Retail Federation found many consumers are now starting holiday shopping as early as October. According to the report, 39 percent planned to start in October or earlier, 43 percent planned to start shopping in November, and a mere 18 percent planned to wait until December. With the Thanksgiving holiday falling later this year than normal, many retailers are getting a head start too. Who could blame them, though? After all, sales made during the holiday season represent about 20 percent of all annual retail sales that's a lot of volume packed into a few weeks.

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