How Independent Grocers Can Win The Digital Grocery Game

| December 16, 2019

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Not all that many generations ago, grocery shopping was an all-day, logistics heavy affair that involved several visits to several specialty merchants all over town. Consumers who needed meat went to a butcher; fish were sold by the fishmonger and bread by the baker. The modern supermarket changed all of that. The combination of consumer packaged goods and a single place to buy all of the food that went on a consumer’s table from one big store ushered in a huge innovation in consumer convenience, as well as the selection of food that went on their table. “What drives grocery shopping today is what has been driving it for the last several decades. The idea of a supermarket was a convenience revolution when it first came out. They made it possible for groceries to be a single stop event instead of a multiple shop pile-up,” Independent Grocers Alliance (IGA) president and CEO John Ross told Karen Webster for this week’s edition of the Monday Conversation.

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