How France’s focus on healthy living is shaping its retail scene

JLL STAFF REPORTER | August 10, 2018

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As France embraces healthier living, bricks-and-mortar stores offering high quality fresh produce or the means to let people grow their own are bucking the ever-growing trend for online shopping and drawing in the crowds. Organic supermarkets like Bioccop and Bio c’ Bon are thriving. Over the last eight years, the organic retail sector has more than doubled its store presence from 568 outlets in 2009 to 1305 in 2017, according to research from JLL (in French). “The trend is being driven by consumers becoming more aware of how they live and what they eat,” says Cédric Ducarrouge, retail director at JLL France. “In the organic sector, consumers want to see fresh products before they buy them. It’s particularly important in France where people pay attention to their food. For this reason, e-commerce has not managed to break into the market and there’s still very much a place for local stores.” Indeed, more people, especially affluent consumers, are turning away from big food shops at supermarkets and are instead choosing to visit small shops in town centers.

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