How field research can help retailers reach untapped sales opportunities

CHRIS HUBBLE | April 20, 2020

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When you think of field research, you might think of an archeologist bent over a dig site investigating civilizations from the past, excavating the terrain and sifting out important artifacts. In marketing, field research is also about the study of the human experience and uncovering those important pieces of knowledge — but as they pertain to your business. Field research can give you insights into your customers' pain points, what they need to solve their problems, their thoughts on how your product helps or even what where they feel your services might be improved.

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Pop Up Store

The Pop Up Store was born in 2009, in São Paulo. We are a young, relaxed brand of urban origin and DNA fashion, which translates the main trends and desires of consumption worldwide for Brazilian women. We have a young female audience, who likes fashion, who looks for modern and cool looks.

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