How emerging technologies are changing the retail shopping experience

BOB MEIXNER | October 5, 2018

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We're in a particularly exciting time when it comes to retail customer experiences, as emerging technologies such as artificial intelligence (AI), chatbots, virtual reality (VR) and augmented reality (AR) present new possibilities for engaging with customers both in stores and online.With mobile shopping now considered an industry standard, these emerging technologies give retailers the ability to go above and beyond to create the personalized, connected experiences customers expect today.Luckily, the value provided by emerging technologies isn't lost on today's customers. According to a recent survey from Tech Pro Research, 88 percent of respondents using in-store technology (including mobile, AR/VR and automated payments) said it's made shopping easier, while 67 percent said these technologies made shopping more enjoyable.Ultimately, new retail technologies are finally providing customers with what they have been longing for – relevant products, informed and fast customer service, and the ability to experience products before they arrive on their doorsteps.

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Cartera Commerce, Inc

Cartera partners with leading companies who offer their customers loyalty programs. We then give their customers a chance to earn even more of the miles, points or cash back they want by shopping with over 900 retailers they already know and love.

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