How edge technology is transforming retail

NICK EAST | July 25, 2018

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The retail CIO job has never been harder. The retail industry has been in technology upheaval for the last few years with physical stores trying to find a balance in today's heavily online-focused world between implementing a seamless omni-channel customer experience and being cost efficient. More and more the CIO needs to ensure every dollar of technology investment delivers immediate and measurable ROI, and enables business innovation. While facing pressure from one side of the business to effectively do more with less, there is increasing pressure to develop new ways to delight customers and keep them coming back to the store. For the most part this comes in the form of new in-store services, which almost always rely on technology, from innovative checkout technologies through to interactive in-store displays, smart mirrors and virtual reality. It's the classic cost versus innovation debate. Can you optimize efficiencies while delivering innovation? Or does one have to be sacrificed for the other?

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