How delivery is changing brick-and-mortar retail

ALEXANDRA SHEEHAN | October 26, 2018

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We’ve been talking about omnichannel now for the past couple of years. As today’s consumer has more ways to connect and shop, and brands have more channels to sell and promote their products, the line between digital and physical retail are blurred. The meshing of online and offline retail is introducing more creative fulfillment options. One such fulfillment option is ship from store. OC&C Strategy Consultants predicted U.K.’s home delivery and BOPIS (buy-online-pickup-in-store) market to double over the next decade. By 2025, they estimate home deliveries to make up 30% of all retail sales. A global brand that’s jumping on this trend of this idea is Starbucks. They partnered with ecommerce giant Alibaba to create Starbucks Delivery Kitchens. Since grocery stores around the world are using mobile apps to provide delivery services to their shoppers, is delivery the new retail norm?

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