How Cashless Retail Changes Analytics Strategy

PIERRE DEBOIS | October 3, 2019

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The familiar line from the American Express commercials, “Don’t leave home with it,” was meant to have consumers remember their credit cards. It is an especially useful reminder when purchasing online. With the advent of cashless retail (or cashierless retail, as some experts are claiming), consumers can shop via the convenience of their smartphones now, which can render a website less important in an ecommerce strategy. That shift alters the analytics strategy as well. Smartphones are at the center of the cashless movement. Consumers have grown reliant on them for more than calls the new Lincoln Aviator can be unlocked and locked through a smartphone. Consumer adoption of mobile devices and additional self-service options such as ordering kiosks has blended the retail experience in-store with online convenience.

Spotlight

Foodstirs

Based in Santa Monica, CA, Foodstirs was co-founded by successful entrepreneurs Galit Laibow, Greg Fleishman and actress and author Sarah Michelle Gellar. Foodstirs is remaking the baking mix category with USDA Organic and Non-GMO Project Verified baking mixes that are superior on every level. The brand meticulously creates its recipes based on four core principles: ultra-sustainability, easy-to-make, affordably priced and incredibly delicious from-scratch taste. In addition to regenerative and direct-sourced ingredients like Biodynamic(r), the brand uses organic identity-preserved unbleached heirloom flour.

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