How can retailers take advantage of blockchain?

| December 13, 2018

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Over the past few months I have introduced to you the transformative properties of blockchain technology (also known as distributed ledger technology or DLT) and the benefits that it will bring to the retail value chain. During this time, I have met many retailers, brands, supply chain companies and other partners all interested in driving blockchain technology adoption within their business. Blockchain is hailed as a great coordination technology that can foster improved information sharing and trust among multiple parties. For this technology to succeed at scale, common standards need to be adopted among all the different users of this technology.In order to help develop a retail value chain-focused blockchain transformation and to set standards for widespread adoption, I am pleased to announce the launch of the Retail Blockchain Consortium (RBC), whose role is to advance the usage of DLT within the retail industry.

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CafePress Inc.

The recognized pioneer in the customizable retail products industry, CafePress is a leading online retailer driven by personalized content and products that are aspirational, inspirational and motivational. Founded in 1999 around driving self-expression through the intersection of printing & technology innovation on hundreds of retail products, today CafePress has evolved into a celebrated "platform" that provides individuals with the ability to express ideas, feelings or passions on hundreds of items they can choose to share with the world or treasure in private. CafePress’ reach extends through hundreds of customizable items, a vast community of designers and via partnerships with highly recognizable major brands and entertainment properties.

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