How b8ta is reimagining the retail store model

NADEE BANDARANAYAKE | June 17, 2019

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In 2015, Phillip Raub and his business partners pitched investors on a retail store concept that would carry tech products created by other brands. “Doors got slammed in our face,” Raub says, because online direct-to-consumer brands ruled the market at the time. “And here we are four years later.” Raub’s startup b8ta’s “retail-as-a-service” model brings new and innovative products to retail faster and elevates the discovery experience in the physical world. “You have to be able to survive,” Raub says. “You have to have different layers within your business [and understand] that physical retail still plays a major part in a retailer’s arsenal.”

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