How B2B Businesses Can Learn From the Rise of Amazon Business

CRAIG WITT | July 24, 2018

article image
Amazon, a longtime disruptor of traditional business models, has doubled-down on its lucrative B2B sales division, Amazon Business. The division, which debuted as AmazonSupply in 2012, now has more than 1 million global customers in dozens of sectors, and is now on track to generate $10 billion in annualized sales. Amazon Business recently expanded its services into three new global markets, bringing the number of countries it supports to eight. It’s also making big moves to expand its medical products and services offerings in the U.S. and beyond, including a recent $1 billion acquisition of an online pharmacy, and securing deals with insurance and drug-benefit organizations.

Spotlight

Direct Wholesale Outlet

Since its start in 2002, Direct Wholesale Outlet has been about quality product and superior service delivered to you at the lowest possible price. DWO began by bringing beautiful, inexpensive Houndstooth creations to fans and followers of the University of Alabama. Today we create and import a wide range of attractive products especially for the college and high school market.

OTHER ARTICLES

Why retailers need to embrace renewable energy in 2020

Article | February 28, 2020

We’re constantly being pummelled by bad climate news. Despite the efforts of individual countries and international organizations, a November 2019 report by the United Nations asserted that “countries collectively failed to stop the growth in global GHG emissions.” This has led to increasing average global temperatures and the unquestionable need for deeper and faster emission cuts. But the private sector can’t sit idly by waiting for governments to act – it’s time for retailers to step up and be leaders in the fight against climate change. And for businesses, research is proving that prioritizing sustainability is beneficial for long-term financial success.

Read More

Square, Xero enhance integration and point-of-sale features

Article | February 28, 2020

If you’re a Xero subscriber using Square, you know how great these two solutions are. We’ve listened to your feedback and are working to make sure they’re even better when combined. Today, we’re delighted to announce we’ve enhanced the Xero-Square integration for Australian users, and we’re working to bring these improvements to other regions soon. You’ll see several new features.

Read More

Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication

Article | February 28, 2020

Today, Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world’s largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo’s data-driven eCommerce marketing platform combined with the broad reach of the Bazaarvoice Network demonstrates the value of Yotpo’s best-in-class solution for the world’s most cutting-edge brands. With this agreement, eCommerce marketers can continue to leverage Yotpo’s end-to-end platform to grow their direct-to-consumer (D2C) channel while accelerating third-party sales in parallel by syndicating their customer reviews, ratings, and visual content to the network’s 1,900 global retail sites.

Read More

3 SEO Lessons from Amazon for Ecommerce Product Pages

Article | February 28, 2020

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?

Read More

Spotlight

Direct Wholesale Outlet

Since its start in 2002, Direct Wholesale Outlet has been about quality product and superior service delivered to you at the lowest possible price. DWO began by bringing beautiful, inexpensive Houndstooth creations to fans and followers of the University of Alabama. Today we create and import a wide range of attractive products especially for the college and high school market.

Events