How AR is Shifting From Marketing Gimmick to E-Commerce Upgrade

MADELEINE STREETS | December 25, 2018

article image
Augmented reality (AR), the more down-to-earth cousin of virtual reality (VR), has been cropping up at product launches and brand events throughout 2018. The technology places a digital rendering of an item into someone’s environment, most commonly through a smartphone app, and has mostly been used by brands to add an interactive element to events. Now, a new generation of companies is seeking to turn the technology from marketing stunt into an integral part of e-commerce. “We’re not interested in splashy AR event activations that 70 people see throughout a weekend,” said Vince Cacace, founder and CEO of Vertebrae, a company that develops VR, AR and 3-D technology. “It’s really about providing a better product experience for the end user.”

Spotlight

Milk Bar

Milk Bar is a dessert empire and lifestyle brand, called “one of the most exciting bakeries in the country” by Bon Appétit magazine. Founded by award-winning pastry chef Christina Tosi, Milk Bar opened its doors in NYC’s East Village in 2008, and quickly became a cult sensation. With wildly popular storefronts in New York, Washington, D.C., Toronto, Las Vegas, most recently, Los Angeles, and soon, Boston, Milk Bar is known for its familiar yet unexpected desserts including Crack Pie®, the Compost Cookie®, “naked” layer cakes with unfrosted sides, and Cereal Milk Soft Serve, among other playful and craveable treats.

OTHER ARTICLES

How retailers can be ready for busy sales seasons with proactive maintenance

Article | February 25, 2020

In the retail industry, holiday shopping accounts for about 20 percent of annual sales. In the final few weeks of the year, it’s easy for retailers to feel overwhelmed with not only an influx of shoppers but the added pressure of needing to tie up loose ends before January 1st. These weeks can make or break the year and creating a positive customer experience that’s memorable is essential for continued success. For this reason, retailers need to strive for 100 percent Brand Uptime in order to meet customer expectations, maximize sales and revenue, and deliver a positive customer experience. The preparation must have an omnichannel focus. It starts with digital realms such as ensuring your website can handle the influx of visitors in the weeks leading up to the new year as well as the months following. But for most retailers, the key factor will be how well they prepare brick-and-mortar stores for increased inventory and foot traffic.

Read More

Retail supply chains will be held liable for price gouging

Article | March 22, 2020

Texas Attorney General Ken Paxton today issued a stern warning to retail suppliers, including those who supply grocery stores and pharmacies, that state law strictly prohibits price gouging in the wake of a declared disaster. Price gouging laws apply to any person or entity selling necessities at an exorbitant or excessive price after a disaster has been declared by the Governor or President. This prohibition includes those who supply retailers. Under the Texas Deceptive Trade Practices Act, any price-gougers may be required to reimburse consumers and may be held liable for civil penalties of up to $10,000 per violation with an additional penalty of up to $250,000 if the affected consumers are elderly.

Read More

How to Boost Your Sales with Ecommerce Fulfillment

Article | March 3, 2020

Conditioned by ecommerce behemoths, consumers now have high expectations for online shopping and ecommerce fulfillment. They demand more than just easy product selection and ultra-fast or same-day delivery; they also want flexibility in both delivery location and delivery time, and real-time updates throughout the parcel’s journey. Smart retailers understand these rising customer demands, and therefore increasingly put the customer first – not the product – in order to build loyalty. Even one unsatisfactory experience can end an otherwise fruitful customer relationship. A recent study from BigCommerce indicates that some relationships end before they even get started. The study found 77% of online buyers abandon their purchase if the shipping cost and services are deemed unsatisfactory, and 87% will choose a retailer specifically because free shipping is offered.

Read More

SEE WHO IS SPEAKING AT MPC20!

Article | July 16, 2020

This year, we’ve rounded up an incredible lineup of industry experts to share their knowledge about the latest FinTech technologies, innovations, and trends for our now virtual MPC20. Our generous sponsors are covering your ticket in full—a $599 expense. If you haven’t locked down your seat yet, you can do so here using the code VICTORY2020 for your complimentary discount: As a guest, you can expect the same quality content as years past, now with virtual perks such as an exclusive digital wallet, gift cards, attendee rewards, and more. We’ll cover key topics including the post-COVID consumer journey, the COVID-19 impact on payments, the 5G future, and other relevant topics.

Read More

Spotlight

Milk Bar

Milk Bar is a dessert empire and lifestyle brand, called “one of the most exciting bakeries in the country” by Bon Appétit magazine. Founded by award-winning pastry chef Christina Tosi, Milk Bar opened its doors in NYC’s East Village in 2008, and quickly became a cult sensation. With wildly popular storefronts in New York, Washington, D.C., Toronto, Las Vegas, most recently, Los Angeles, and soon, Boston, Milk Bar is known for its familiar yet unexpected desserts including Crack Pie®, the Compost Cookie®, “naked” layer cakes with unfrosted sides, and Cereal Milk Soft Serve, among other playful and craveable treats.

Events