How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

| July 16, 2019

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Online shopping is a double-edged sword while it's now easy to shop for nearly any product imaginable, there can be too many sites, retailers and items to choose from. This often leads to a kind of “content fatigue,” or consumer apathy when they have too many options and too much information to parse. But innovative brands are starting to overcome this obstacle with guided recommendations, which are powered by AI technology. Instead of leaving shoppers to their own devices, retailers can now tailor search results and featured items, which cuts down on content fatigue and streamlines the ecommerce process.

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Friendz

Born at the end of 2015, Friendz has grown from a startup focused on digital marketing into an innovative company that offers brands a wide range of services (spacing from content creation to market researches, product and AB tests, community amplification and more) through the support of an online community of users.

OTHER ARTICLES

The Retail Industry and the Persistent Digital Threat Landscape

Article | March 17, 2020

In today’s age of digital transformation, retailers have changed the ways in which they interact and engage with consumers — starting with online shopping and e-commerce experience. In order for retail organizations to remain competitive, an omnichannel experience is critical, and with that, retail organizations are relying heavily on websites, mobile apps, online marketplaces, and social media to promote products, sell goods and even provide customer service. As competition to acquire and retain customers continues to increase, many retailers are also expanding their efforts to include social media and digital advertising platforms to enter new markets, generate awareness, and connect with potential customers. However, retailers aren’t the only ones that are targeting the opportunities online and digital platforms offer. Cybercriminals also recognize the opportunities that online platforms represent for retailers, and are seeking to exploit their market share and revenue potential.

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NETWORK WITH INDUSTRY LEADERS

Article | July 20, 2020

Thank you to all of our sponsors and partners! Our MPC20 conference is going virtual to keep you safe, but the content is more valuable than ever. As the world battles COVID-19, we turn our eyes toward mobility, risk mitigation, and virtual workplaces. Digital commerce is literally keeping most businesses in business. By registering now, you are guaranteeing your opportunity to hear from experts from many of the world’s largest brands including U.S. Bank, Zelle, Aliaswire, Pinterest, PAID, Heartland, Intel and IBM.

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Narzo 10 spotted in retail store, price segment revealed

Article | March 20, 2020

Mistakes take place – this Realme Narzo 10, as an example, was not meant to be on the racks of a retail store for an additional week or two. But it is and also somebody also ran an AnTuTu standard on it forever procedure. This is the RMX2040, which introduced as the Realme 6i previously today in Myanmar – it appears that we’re taking a look at a situation of regional rebranding. The Narzo 10 specifications that Realme has actually formally revealed had actually currently stimulated reports that the Narzo 10 will certainly be a rebranded 6i while the Narzo 10 A will certainly be based upon the Realme C3 (three-way video camera. So, the MediaTek Helio G80 chipset need to come as not a surprise and also neither must its efficiency. The rates is fascinating, though.

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How to Boost Donations Through Online Point-of-Sale Fundraising

Article | February 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

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Spotlight

Friendz

Born at the end of 2015, Friendz has grown from a startup focused on digital marketing into an innovative company that offers brands a wide range of services (spacing from content creation to market researches, product and AB tests, community amplification and more) through the support of an online community of users.

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