How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

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Online shopping is a double-edged sword while it's now easy to shop for nearly any product imaginable, there can be too many sites, retailers and items to choose from. This often leads to a kind of “content fatigue,” or consumer apathy when they have too many options and too much information to parse. But innovative brands are starting to overcome this obstacle with guided recommendations, which are powered by AI technology. Instead of leaving shoppers to their own devices, retailers can now tailor search results and featured items, which cuts down on content fatigue and streamlines the ecommerce process.

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Makeup Geek

Makeup Geek is an exclusive online cosmetics company that focuses on providing high-quality, cutting edge products at affordable prices. Founded by Marlena Stell in 2008, Makeup Geek has two office locations: Jackson, Michigan and Sacramento, California. The business is also globally available via the internet by accessing www.makeupgeek.com.

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Spotlight

Makeup Geek

Makeup Geek is an exclusive online cosmetics company that focuses on providing high-quality, cutting edge products at affordable prices. Founded by Marlena Stell in 2008, Makeup Geek has two office locations: Jackson, Michigan and Sacramento, California. The business is also globally available via the internet by accessing www.makeupgeek.com.

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