How AI Can Help Traditional Retailers Compete Against D2C

CRIS KUEHL | April 20, 2020

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Global annual spending on artificial intelligence (AI) by retailers is expected to surpass $7.3 billion by 2022, according to Juniper Research, and IBM estimates that 79% will implement AI for customer intelligence and 75% for marketing, advertising and campaign management. Traditional retailers are hoping to reap the benefits of employing AI in these areas, but with the growth of direct to consumer (D2C) retailers – 40% of U.S. internet users expect D2C retailers to account for nearly half of their purchases within the next five years – traditional retailers must find efficient ways to catch up.

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Crate and Barrel

At Crate and Barrel, we help people love how they live in moments that matter. Founded in 1962, the Crate and Barrel family of brands, including CB2, is an industry-leading home furnishings specialty retailer, known for exclusive and functional designs celebrating all things home.

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Spotlight

Crate and Barrel

At Crate and Barrel, we help people love how they live in moments that matter. Founded in 1962, the Crate and Barrel family of brands, including CB2, is an industry-leading home furnishings specialty retailer, known for exclusive and functional designs celebrating all things home.

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