How 3D technologies are changing the online shopping experience

KOSTA POPOV | December 21, 2018

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We are now living in a time when customer expectations are changing particularly fast and retailers that can't keep up get left behind. If a consumer enjoys the online shopping experience at an e-store, he automatically begins to expect the same level of service from every virtual point of sales that he shops at. Thus, the expectation loop is born and the only thing for retailers to do to get ahead of the curve is to innovate, innovate and innovate. So let's take a look at emerging 3D technologies — the force poised to drive the revolution in the online shopping experience. While delivering a convenient browsing experience and a wider assortment that can be usually found in brick-and-mortar stores, e-commerce still had limitations. It could not satisfy consumers’ desire to physically examine the product prior to purchase, nor could it mirror the in-store experience. At least it could not until now.

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