Home Automation Sales Shift

| February 6, 2019

article image
Shifts in U.S. consumer purchase behaviors show signs of a maturing home automationmarketplace. Here’s a closer look at what’s happening in key categories. As consumers become more familiar with smart home products we are seeing that they are more open to purchasing through a wider variety of channels. This demonstrates the importance of having strong retail distribution across a wider number of retailer categories for smart home OEMs.

Spotlight

Bare Necessities

Bare Necessities is the largest online specialty retailer of women’s branded and designer intimate apparel. Our mission: to lift women up. As the bra experts, we know that when women feel comfortable in their own skin, only then will they become unstoppable.

OTHER ARTICLES

Yotpo Names the Most Innovative eCommerce Agencies and Technology Companies

Article | March 25, 2020

Yotpo, the leading eCommerce marketing platform, has announced the winners of the third annual Yotpo Partner Awards. Drawing from hundreds of nominations from a thriving ecosystem of system integrators, agencies, and technology providers, Yotpo’s Partner Awards highlight the companies and brands at the cutting-edge of producing eCommerce and marketing experiences that spark and sustain customer relationships. The winners represent work for a variety of industries and brands, from apparel to home, to a D2C spinoff brand and celebrity makeup line martech news. “As Yotpo’s signature industry recognition program, the Partner Awards put a spotlight on the trailblazing companies who constantly push the boundaries of innovation in eCommerce and marketing.

Read More

The Retail Industry and the Persistent Digital Threat Landscape

Article | March 25, 2020

In today’s age of digital transformation, retailers have changed the ways in which they interact and engage with consumers — starting with online shopping and e-commerce experience. In order for retail organizations to remain competitive, an omnichannel experience is critical, and with that, retail organizations are relying heavily on websites, mobile apps, online marketplaces, and social media to promote products, sell goods and even provide customer service. As competition to acquire and retain customers continues to increase, many retailers are also expanding their efforts to include social media and digital advertising platforms to enter new markets, generate awareness, and connect with potential customers. However, retailers aren’t the only ones that are targeting the opportunities online and digital platforms offer. Cybercriminals also recognize the opportunities that online platforms represent for retailers, and are seeking to exploit their market share and revenue potential.

Read More

Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | March 25, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

Read More

Retail technology innovation hub

Article | March 25, 2020

The coronavirus is having a severe impact on the retail sector. The only way to tackle future disruptions is by reducing the desire to shop in stores, and placing focus on creating a retail ecosystem that makes it easy for customers to receive and retrieve the products they want. That’s the view of former Amazon executive and supply chain consultant Brittain Ladd. In an online post, he says: “Prior to the Covid-19 pandemic, grocery retailers in the United States were focused on remodelling their stores and improving the in-store experience for customers.” “Supposed retail experts and grocery analysts argued vociferously that the only way for grocery retailers to be able to compete against Amazon, was by providing an immersive and inviting in-store experience.”

Read More

Spotlight

Bare Necessities

Bare Necessities is the largest online specialty retailer of women’s branded and designer intimate apparel. Our mission: to lift women up. As the bra experts, we know that when women feel comfortable in their own skin, only then will they become unstoppable.

Events