Holiday shoppers embracing mobile big time

DAVID JONES | November 28, 2018

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Mobile shoppers crossed a threshold on Cyber Monday, as Adobe Analytics data shows more than $2.2 billion in sales came from smartphone users, representing the biggest single-year increase and the first time mobile accounted for a majority of online transactions. Smartphone transactions rose a record 55.6 percent from year-ago figures and reached a record 54.3 percent, according to a press release. Data shows a surge of shoppers buying through their mobile devices and picking up merchandise inside the physical store, part of a growing trend by brick-and-mortar retailers to capture online shoppers while maintaining in-store traffic. Shoppers buying online and picking up in-store rose 65 percent from the year-ago period. "Converting mobile traffic to sales has long been a thorn in the side of retailers, but investments in making the experience faster and easier have paid off," said Taylor Schreiner, director, Adobe Digital Insights, in the release.

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