Holiday shoppers embracing mobile big time

DAVID JONES | November 28, 2018

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Mobile shoppers crossed a threshold on Cyber Monday, as Adobe Analytics data shows more than $2.2 billion in sales came from smartphone users, representing the biggest single-year increase and the first time mobile accounted for a majority of online transactions. Smartphone transactions rose a record 55.6 percent from year-ago figures and reached a record 54.3 percent, according to a press release. Data shows a surge of shoppers buying through their mobile devices and picking up merchandise inside the physical store, part of a growing trend by brick-and-mortar retailers to capture online shoppers while maintaining in-store traffic. Shoppers buying online and picking up in-store rose 65 percent from the year-ago period. "Converting mobile traffic to sales has long been a thorn in the side of retailers, but investments in making the experience faster and easier have paid off," said Taylor Schreiner, director, Adobe Digital Insights, in the release.

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Customer Service Direct

Customer Service Direct was created in June 2004 as a Joint Partnership between British Telecom, Suffolk County Council and Mid Suffolk District Council to provide uniform and standardised Human Resource, Finance, ICT and Public Access services to its partners and the residents of Suffolk.

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